Coupon Statistics (2024): Usage & Behavior Change Data

Jan 2, 2025 · Analysis of the latest available data and statistics on the use and success of coupons and other retail discounts used to drive new sales. All Reports Coupon Statistics Last …

CouponFollow Extension

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Coupon Statistics For 2025 – Usage & Redemption Rates

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Dec 26, 2024 · In 2023, only 0.85% of coupons issued were redeemed by consumers, but the coupon redemption rate saw a notable rise, increasing by 10.4% from 2022 to 2023. This …

demandsage.com

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15+ Couponing Statistics, Facts & Trends (2024) - FinMasters

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Jan 4, 2024 · Coupon use – defined as the percentage of Americans that say they used a coupon in the last year – has hovered around 90% in the US since 2017. Average Coupon …

finmasters.com

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23 Coupon Statistics To Help You Save Money In 2024 - Digital In …

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Jul 14, 2021 · By 2022, 80% of coupon redemption will be done via mobile phones. Income doesn’t matter when it comes to coupon seeking and redemption, as 86% of consumers from …

digitalintheround.com

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How Many People Use Coupons In 2024? - Bountii Blog

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Mar 2, 2024 · The global population redeemed about 770 million coupons in 2022. 48% of consumers aged 18 to 34 use online coupons. 70% of consumers aged 55 and over use paper …

bountii.net

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Coupon Statistics: Is Couponing Growing Or Slowing? - Spendmenot

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Jul 22, 2024 · Zooming into the generations, gen Xers’ use of paperless coupons climbed 6% from 65% in 2020 to 69% in 2021. The increase was even greater among baby boomers, …

spendmenot.com

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20+ NEW Coupon Statistics For 2025 - EarthWeb

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Jan 12, 2024 · More than 66.7% of American adults redeemed digital coupons in 2022. Data shows that 86% of consumers who shop online are more apt to try a new business after …

earthweb.com

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Study Reveals How Coupon Codes Save $1,465 Per Year

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May 19, 2021 · Online coupon codes can save shoppers $1,465 per year. Most shoppers already use coupons at the online checkout; 78% of Americans say they’re likely to search for coupons …

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FAQs about Coupon Statistics (2024): Usage & Behavior Change Data Coupon?

How many people use coupons in 2022?

In 2022, 91% of all Americans used at least one coupon; 177.9 million U.S. adults redeemed digital coupons. 86% of online shoppers are more likely to try a new business due to a coupon; 39% are much more likely. 38% of American consumers buy more than they intended when they have a coupon; 67% will make an unplanned purchase because of a coupon. ...

What percentage of consumers use digital coupons in 2023?

In 2023, 67% of consumers used digital coupons while 59% used physical paper coupons. Americans use digital coupons at a 13.6% higher rate than print coupons. Digital coupon use increased from 63% of consumers in 2019 to 67% in 2021; paper coupon use decreased from 75% of consumers in 2019 to 64% in 2021. ...

How much did coupon distribution decrease in 2022?

Coupon distribution decreased by 17% in the first half of 2022, from 95 billion to 79 billion; only 0.47% of coupons issued in 2022 were redeemed. From 2019 to 2021, coupon distribution decreased by an average of 13.5% annually, while redemption decreased by an average of 14%. ...

How many coupons were redeemed in 2022?

In 2022, the latest data available, only 0.47% of distributed coupons were redeemed. The volume of coupon distribution is trending downwards. Data shows that there was $200.4 billion worth of coupon distributions in 2020 and $235.49 billion in 2019, against 2021’s $176.73 billion. ...

What is the most popular coupon online in 2022?

The most popular coupon searched for online in the last 12 months is “DoorDash Promo Code.” (Source: Semrush) (Source: CouponFollow) In 2022, 80% of shoppers claimed they only sign for emails in order to get discounts. (Source: Meetanshi) Coupons seemed to be used regardless of income level. ...