Coupon Statistics (2024): Usage & Behavior Change Data

Jul 15, 2024 · U.S. Digital vs. Physical Coupon Use Statistics. Americans increasingly favor digital coupons over traditional printed options such as free-standing inserts (FSIs). In 2023, 67% of consumers used digital coupons while 59% used physical paper coupons. Americans use …

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Coupon Statistics (2024): Usage & Behavior Change Data

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38 Coupon Statistics 2024 (Usage & Redemption Rates) - Demand …

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4 days ago · Coupon Usage Statistics In 2024. In the current year, 33% of U.S. grocery shoppers have reported using coupons more frequently, compared to approximately 26% who did so in …

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Coupon Statistics - 2024 Update | Balancing Everything

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Feb 16, 2024 · Coupon Statistics (Editor’s Choice) 55% of grocery shoppers are frustrated when they can’t use coupons for household goods. 95% of shoppers used coupons at least once in …

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COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021

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Almost every other American (49%) has used a mobile in-store coupon, e.g., on their phone or via a QR code, with 30-44 year-olds using mobile coupons (59%) almost at the same rate as …

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39 Coupon Statistics You Should Know - Qples

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In the first half of 2021, consumers redeemed 16% fewer digital print-at-home coupons but redeemed 42% more digital paperless coupons (5) AI 8112 Coupons are the future of …

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FAQs about Coupon Statistics (2024): Usage & Behavior Change Data Coupon?

What percentage of consumers use digital coupons in 2023?

In 2023, 67% of consumers used digital coupons while 59% used physical paper coupons. Americans use digital coupons at a 13.6% higher rate than print coupons. Digital coupon use increased from 63% of consumers in 2019 to 67% in 2021; paper coupon use decreased from 75% of consumers in 2019 to 64% in 2021. ...

Are digital coupons better than print coupons?

Americans increasingly favor digital coupons over traditional printed options such as free-standing inserts (FSIs). In 2023, 67% of consumers used digital coupons while 59% used physical paper coupons. Americans use digital coupons at a 13.6% higher rate than print coupons. ...

How does digital couponing affect your shopping experience?

Digital couponing also affects which brick-and-mortar stores in which consumers choose to shop: 63% of shoppers said that they choose which stores to shop in based on whether or not they offer digital coupon redemption. (Source: Valassis) 96% of Millennial parents reported using digital coupons in 2020. (Source: Valassis) ...

How many people use coupons a year?

According to coupon statistics, the upwards trend continued in 2020, when 142.3 million Americans used coupons. The coupon industry kept expanding throughout the year, and it’s projected to score 145.3 million users by 2021. (Statista) ...

Are digital coupon usage and online shopping on the rise?

According to this recent study of the coupon industry, digital coupon usage and online shopping are both on the rise as the use of paper coupons is in decline. The study also found that the use of smartphones during a shopping trip has increased, with almost half of all shoppers accessing savings via mobile apps. ...

How much do digital coupons save a year?

Digital coupons are increasingly common and offer savings that add up over time for consumers who use them regularly. The average American that uses digital coupon codes saves an annual total of $1,465, a yearly savings of 6.4% of the average American household spending. 40% of all online purchases can be matched with a coupon. ...