Coupon Statistics for 2025 – Usage & Redemption Rates

Dec 26, 2024 · Coupon Statistics 2025: Key Insights. Nearly 90% of U.S. consumers have used a coupon before. 62% of U.S. shoppers look for promo codes and coupons when shopping online. Digital coupons have an average redemption rate of 7% or more. Digital coupons are the most …

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Coupon Statistics For 2025 – Usage & Redemption Rates

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Coupon Statistics (2024): Usage & Behavior Change Data

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Highlights. In 2022, 91% of all Americans used at least one coupon; 177.9 million U.S. adults redeemed digital coupons. 86% of online shoppers are more likely to try a new business due …

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Coupon Statistics: Coupon Usage Trends In 2025 - Shopper.com

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Online shopping frequency, by country, device, and gender. Online shopping is on an unstoppable rise. American consumers spent over $500 billion online in 2018, up 14.2% from …

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23 Coupon Statistics To Help You Save Money In 2024 - Digital In …

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Jul 14, 2021 · 15. Statistics of women who use an online coupon show female shoppers spend 60% more of their time searching for deals than males. (Sail Thru) Women enjoy online …

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25+ Essential Coupon Statistics For 2025 - Fortunly

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Jan 21, 2025 · 33% of American shoppers used coupons while grocery shopping in 2024. A third of US consumers with incomes over $100,000 used discount hunter sites in 2024. 92% of …

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125 Coupon Statistics That Will Blow Your Mind - CouponCabin

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Jul 22, 2024 · 37% of online retailers provide mobile-only coupons exclusively through their branded mobile app. 32% of consumers have utilized a retail brand’s mobile app to receive …

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10 Coupon Statistics You Need To Know [2025] - Meetanshi

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Jan 2, 2025 · Other coupon usage statistics suggest that 6% of Americans agreed they wanted to use online coupons for shopping to get discounts, but they find it challenging to search for …

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90% Of American Consumers Use Coupon Codes When Shopping …

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Sep 9, 2019 · The rise of the internet has provided American consumers with a way to shop in their pajamas — and save money doing it. A new study based on a survey from CouponFollow …

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Coupon Statistics: 23 Jaw-Dropping Facts And Trends - CreditDonkey

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Oct 27, 2022 · Coupons are to blame for many shopping splurges: For 69% of shoppers, the availability of a coupon influenced whether they made the purchase. 25% is usually the tipping …

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Coupon Statistics 2022: Here’s What The Numbers Say

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Feb 11, 2022 · According to coupon statistics of 2021 by Inmar, 29.3% of all coupons redeemed were digital. About 16 billion people redeemed e-coupons in 2014 and the numbers are …

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Study Reveals How Coupon Codes Save $1,465 Per Year

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May 19, 2021 · Online shoppers get the biggest discounts when they use coupons for eating (20.3%), purchasing personal or beauty products (19.4%) or buying apparel or accessories …

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FAQs about Coupon Statistics for 2025 – Usage & Redemption Rates Coupon?

What percentage of online shoppers use coupons?

79% of consumers use coupons when planning their shopping and 64% say discounts speed up their decision to purchase. 49% of online shoppers in the U.S. use digital coupons for at least half of their e-commerce purchases. The remaining 51% of online shoppers use digital coupons occasionally. ...

What percentage of consumers use coupons?

Nearly 90% of U.S. consumers have used coupons, with 62% actively searching for promo codes when shopping online. Digital coupons are especially favored, comprising one-third of all redemptions. This article covers the latest coupon statistics, including its usage, redemption rates, and more. Nearly 90% of U.S. consumers have used a coupon before. ...

How many Americans use online coupons?

Other coupon usage statistics suggest that 6% of Americans agreed they wanted to use online coupons for shopping to get discounts, but they find it challenging to search for online coupon codes. American consumers spend 13 million hours per week searching for online coupons. ...

How many people use coupons?

Digital coupons are the most popular, making up one-third of all redemptions. The global digital coupon market is expected to reach $8.96 billion. Most consumers (34%) spend about 5 to 10 minutes searching for a coupon. About 40% of shoppers use their smartphones to find discounts while shopping. ...

What percentage of online shoppers use physical coupons?

Online coupon numbers from this report also revealed that 81% of respondents used their mobile devices to make at least one purchase, while 53% of online shoppers use physical coupons in addition to digital ones. 50% of shoppers prefer to get their coupons via mail. (Valassis) ...

How do digital coupons affect online shopping?

Shoppers using digital coupons have an average basket size that is 68% larger than shoppers not using a coupon. 82% of online shoppers report that the availability of digital coupons influences where they choose to shop. Digital coupon redeemers purchase an average of 22% more than the discount offer requirements. ...