Coupon Statistics (2024): Usage & Behavior Change Data

Digital Coupon Savings Statistics. Digital coupons are increasingly common and offer savings that add up over time for consumers who use them regularly. The average American that uses digital coupon codes saves an annual total of $1,465, a yearly savings of 6.4% of the average American household spending.

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Coupon Statistics (2024): Usage & Behavior Change Data

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Coupon Statistics For 2025 – Usage & Redemption Rates

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Dec 26, 2024 · This article covers the latest coupon statistics, including its usage, redemption rates, and more. Coupon Statistics 2025: Key Insights. Nearly 90% of U.S. consumers have …

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Key Coupon, Voucher & Discount Code Stats & Trends (Updated …

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Jan 16, 2025 · Key Statistics at a Glance: Over 90% of American digital coupon users accessed vouchers via smartphone in 2022 (Insider Intelligence).; 57% of shoppers in the U.S. prefer …

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37 Coupon Statistics For 2025 - Keevee.com

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Jan 3, 2025 · Mobile coupons account for 70% of all redeemed coupons in 2025. Mobile-first strategies dominate the coupon landscape. (Forbes) 65% of shoppers actively seek out …

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Coupon Statistics - 2024 Update | Balancing Everything

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Feb 16, 2024 · Namely, 77% of shoppers spend between $10 and $50 more than expected when redeeming mobile coupons. About 17% report spending over $50 when redeeming mobile …

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23 Coupon Statistics You Need To Know About In 2025 - Voucherify

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Jan 2, 2025 · 23 discount coupons statistics that you should be familiar with. Over 90% of Americans who use digital coupons accessed particular vouchers via a smartphone. (Insider …

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10 Coupon Statistics You Need To Know [2025] - Meetanshi

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Jan 2, 2025 · Coupon codes change the behavior of 83% of regular customers. 39% of the customers purchased a product just because of a coupon code. 3 out of 10 customers buy a …

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20+ NEW Coupon Statistics For 2025 - EarthWeb

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Jan 12, 2024 · Key Statistics. 770 million coupons were redeemed in 2022 worldwide. In only two years, digital coupon usage surpassed the use of paper coupons. 90% of American …

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39 Coupon Statistics You Should Know - Qples

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Digital Coupon Statistics 68% of consumers find that loyalty can be generated by digital coupons (10) The average offer duration in the first half of 2021 was 5.9 weeks (5) ... The couponing …

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Coupon Statistics: Is Couponing Growing Or Slowing? - Spendmenot

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Jul 22, 2024 · Let’s warm up with some of the most fascinating coupon statistics now: Top Coupon Statistics and Facts (Editor’s Pick): Almost 90% of consumers used coupons in 2020. …

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COUPON USAGE TRENDS & SHOPPING BEHAVIORS IN 2021

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Almost every other American (49%) has used a mobile in-store coupon, e.g., on their phone or via a QR code, with 30-44 year-olds using mobile coupons (59%) almost at the same rate as …

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FAQs about Coupon Statistics (2024): Usage & Behavior Change Data Coupon?

What percentage of consumers use coupons?

Nearly 90% of U.S. consumers have used coupons, with 62% actively searching for promo codes when shopping online. Digital coupons are especially favored, comprising one-third of all redemptions. This article covers the latest coupon statistics, including its usage, redemption rates, and more. Nearly 90% of U.S. consumers have used a coupon before. ...

How is the coupon industry changing in 2024?

The coupon industry continues to thrive, reflecting shifts in consumer habits and preferences. In 2024, the global digital coupon market is estimated to reach $8.96 billion, driven by a preference for digital options. Nearly 90% of U.S. consumers have used coupons, with 62% actively searching for promo codes when shopping online. ...

How has couponing changed retail sales?

For over 100 years, couponing has been an important driver of retail sales. Technology advancements over the last several years have allowed consumers to save through much more than regular coupon codes with the emergence of mobile savings apps, chrome extensions, loyalty programs, credit card perks, and cash-back incentives. ...

Are online coupons changing our shopping habits?

Online Coupons are here to stay, and it is changing our shopping habits. A research report on its trends and statistics in 2023. ...

How many people use coupons a year?

According to coupon statistics, the upwards trend continued in 2020, when 142.3 million Americans used coupons. The coupon industry kept expanding throughout the year, and it’s projected to score 145.3 million users by 2021. (Statista) ...

Are coupon redemption and distribution rates rising?

Coupon redemption and distribution rates are rising following a period of decline in the early 2020s both for digital coupons and traditional printed coupons like free-standing inserts (FSIs). In 2024, 26% of U.S. consumers used more coupons than in the previous year. 0.85% of coupons issued in 2023 were redeemed by consumers. ...