Coupon Statistics: Usage Stats For 2024 - CouponFollow

For over 100 years, couponing has been an important driver of retail sales. Technology advancements over the last several years have allowed consumers to save through much more than regular coupon … See more

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Intriguing Coupon Statistics: How Many People Use Coupons In …

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Feb 16, 2024 · Did you know that less than 1% of issued coupons actually get redeemed? Check out how many people use coupons and whether they’re worth it.

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20+ NEW Coupon Statistics For 2025 - EarthWeb

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Jan 12, 2024 · Key Statistics 770 million coupons were redeemed in 2022 worldwide. In only two years, digital coupon usage surpassed the use of paper coupons. 90% of American …

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Study: 90% Of Americans Use Coupon Codes - CouponFollow

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Sep 9, 2019 · A new study based on a survey from CouponFollow takes a look at the habits of online coupon users and finds that 89.76% of American consumers have used (or attempted …

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Study Reveals How Coupon Codes Save $1,465 Per Year

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May 19, 2021 · Using data from Cently, a tool to find coupon codes at checkout, we calculated how much coupon codes save — and how to find better deals when shopping online.

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FAQs about Coupon Statistics: Usage Stats For 2024 - CouponFollow Coupon?

How often do consumers use coupons?

In 2017 and 2018, the percentage of consumers who used coupons stood at 90 and 94. Among the 92% who used coupons in 2019, 45% used them always or very often. Only 8% responded that they never use any coupons when shopping. (Valassis) 2. Household items are the most searched coupon category in the United States. ...

What percentage of people use coupons?

Almost everyone uses coupons at one point or another, as only 15% of consumers say they rarely rely on them. Research shows that people look for discounts and special offers, regardless of their income bracket. ...

How many Americans use online coupons?

Other coupon usage statistics suggest that 6% of Americans agreed they wanted to use online coupons for shopping to get discounts, but they find it challenging to search for online coupon codes. American consumers spend 13 million hours per week searching for online coupons. ...

What percentage of consumers search for coupons?

About 35%, 24%, and 23% of consumers also searched for coupons in the apparel, beauty, and health categories. (Statista) 3. Digital couponing is on the rise. Juniper Research data shows that the total value of redeemed digital coupons was $47 billion in 2017. By 2022, the research center forecasts that total redemptions will surpass $91 billion. ...

How many consumers use coupons in 2024?

In 2024, 26% of U.S. consumers used more coupons than in the previous year. 0.85% of coupons issued in 2023 were redeemed by consumers. Coupon redemption increased 10.4% from 2022 to 2023, the first increase since 2008. Coupon redemption decreased by 19% in the first half of 2022, from 465 million to 375 million. ...

What percentage of consumers use digital coupons?

35% of consumers use digital coupons while shopping in-store. In 2019, 75% of consumers used digital coupons, while 91% still used paper coupons. Online retailers report that consumers who use coupons spend 24% more than those who don’t. Many American consumers report being swayed to buy more or try new products when offered a coupon. ...