U.S. Audio Advertising, Driven by Digital, Gains Ground.

U.S. Audio Advertising, Driven By Digital, Gains Ground.

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Apr 22, 2024  · Digital will account for more than 47% of audio ad dollars by 2028, eMarketer says, when total audio advertising spend is projected to reach $18.42 billion. “Despite impressive …

insideradio.com

Digital-Driven Audio Advertising Is Gaining Momentum In The U.S.

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Jul 2, 2024  · U.S. Audio Advertising, Driven by Digital, Gains Ground. Despite the steady, continuous increase in digital audio, radio is expected to still account for about 60% of audio …

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The Power Of Sound: Digital Audio Advertising By The Numbers

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Oct 11, 2024  · US podcast ad spending is on course to hit $2.55 billion in 2025. That figure represents over a third of digital audio services ad spending. Programmatic continues to …

basis.com

United States Digital Audio Ad Spending Forecast And Trends Q2 …

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Jul 9, 2024  · The average US adult spends more than 2 and a half hours (2:42) each day listening to audio, but advertisers spend only 4.5% of their ad budgets on audio, predominantly in …

yahoo.com

Digital Audio Advertising In 2024 - Basis Technologies

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Feb 15, 2024  · US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027. US podcast advertising surpassed $2 billion in 2023 and is forecast to reach nearly $4 …

basis.com

Audio Is Booming, But Ad Spend Hasn’t Caught Up - Auddy

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Back in 2021, a study by WARC found that audio accounted for 31% of media time, but only 9% of media spend. Fast forward to now, and that gap is even more pronounced in digital audio, a …

auddy.com

Listen Up: Why Advertisers Need To Switch On To Personalized Audio …

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Nov 4, 2024  · The fast-growing digital audio advertising marketplace in the UK is worth £176 million and is set to grow by 4.01% year-on-year. And recent studies have shown that …

thedrum.com