Chapter 37: The 40% Rule and the Secret to Mental Toughness

Q: What is the 40% rule of mental toughness?

In it, Itzler describes how he hired a Navy SEAL to come live with him and his family for a month to teach them the lessons of mental toughness. The 40% rule is simple: When your mind is telling you that you’re done, that you’re exhausted, that you cannot possibly go any further, you’re only actually 40% done. The human mind is an amazing thing.

Q: What is the 40% rule?

It’s called the 40% Rule, a concept used by Navy SEALs to increase mental toughness. In his latest video on Big Think, Marquis Jet founder Jesse Itzler (and husband to the creator of Spanx) tells the story of the time he ran a 100-mile race alongside a 260-pound Navy SEAL:

Q: What is the 40 percent rule?

The 40% rule While living with Itzler and his family, the SEAL taught him the 40% rule. “He would say that when your mind is telling you you’re done, you’re really only 40 percent done. And he had a motto: If it doesn’t suck we don’t do it.

Chapter 37: The 40% Rule and the Secret to Mental Toughness < Prev Chapter. Jump to Chapter Chapter 1: The Self-Discipline Manual Chapter 2: The Self-Discipline Manual: How to Achieve Every Goal You Set Using Willpower, Self-Control, and Mental Toughness By Peter Hollins, …

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In his latest video on Big Think, Marquis Jet founder Jesse Itzler (and husband to the creator of Spanx) tells the story of the time he ran a 100-mile race alongside a 260-pound Navy SEAL: “I first met “SEAL” at a 100-mile run in San Diego and I was running this race as part of a six-person relay team with friends and he was running the entire race...

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FAQs about Chapter 37: The 40% Rule and the Secret to Mental Toughness Coupon?

What is the 40% rule of mental toughness?

In it, Itzler describes how he hired a Navy SEAL to come live with him and his family for a month to teach them the lessons of mental toughness. The 40% rule is simple: When your mind is telling you that you’re done, that you’re exhausted, that you cannot possibly go any further, you’re only actually 40% done. The human mind is an amazing thing. ...

What is the 40% rule?

It’s called the 40% Rule, a concept used by Navy SEALs to increase mental toughness. In his latest video on Big Think, Marquis Jet founder Jesse Itzler (and husband to the creator of Spanx) tells the story of the time he ran a 100-mile race alongside a 260-pound Navy SEAL: ...

What is the 40 percent rule?

The 40% rule While living with Itzler and his family, the SEAL taught him the 40% rule. “He would say that when your mind is telling you you’re done, you’re really only 40 percent done. And he had a motto: If it doesn’t suck we don’t do it. ...