Brand Guidelines - Our Brand - OXO

Up to 5% cash back · Brand Essence: Our internal rallying cry—the shorthand for what we stand for. Brand Story: Our brand narrative, combining rational and emotional elements into a cohesive narrative that explains what we do, why we do it and what makes us special. Brand …

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Brand Guidelines - Our Brand - OXO

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Brand Guidelines - OXO

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Up to 5% cash back · These guidelines will help you stay true to our identity— from photography meant to inspire to our logo that represents what we’re about.

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Brand Guidelines - OXO.com

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Up to 4% cash back · OXO.com : Blog. This is our forum for sharing greater details with OXO fans and new friends alike. We go behind the scenes of OXO design, explore topics that are …

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Brand Guidelines - Downloads - OXO

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Up to 5% cash back · Are you sure you would like to remove this item from the shopping cart?

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Brand Guidelines - Brand Architecture - OXO

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Up to 5% cash back · OXO has over 2,000 products across five lines; Brand Architecture is the framework through which we organize the parts and pieces of our robust portfolio. We’ve …

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Brand Guidelines - Our Logo - OXO

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Up to 5% cash back · The OXO logo is a bright, optimistic red oval that houses our white OXO brand name. Our name is both a palindrome and an ambigram; a word able to be read and …

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Brand Guidelines - OXO.com - Osprey Packs

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Up to 8% cash back · OXO.com : Blog. This is our forum for sharing greater details with OXO fans and new friends alike. We go behind the scenes of OXO design, explore topics that are …

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Brand Guidelines - Promotions NEW - OXO

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Up to 5% cash back · Promotions. At times the need arises to promote a specific offer or promotion at shelf. Here, defer to the consistent assets in the OXO brand toolkit: OXO logo, …

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Brand Guidelines - Social - Oxo.com

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Up to 5% cash back · Instagram is a place for us to showcase our portfolio in a lifestyle setting; increasing awareness of OXO as a brand for every area of the home. The copy should be …

FAQs about Brand Guidelines - Our Brand - OXO Coupon?

What is Oxo brand strategy?

OXO Brand Strategy captures what our brand stands for, what makes it special. There are three components to this strategy. Our internal rallying cry—the shorthand for what we stand for. Our brand narrative, combining rational and emotional elements into a cohesive narrative that explains what we do, why we do it and what makes us special. ...

How are OXO products selected?

Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change. A roundup of the best OXO items that we’ve written about on the Strategist, including a cutting board, coffee maker, sheet pan, and more. ...

What is the oxo logo?

The OXO logo is a bright, optimistic red oval that houses our white OXO brand name. Our name is both a palindrome and an ambigram; a word able to be read and accessed in all directions. With its economy of form and symmetry, our logo is easily recognizable with minimal effort. ...

Does oxo come with a'made in China' tag?

Some OXO products come with a "Made in China" tag. OXO was founded by Sam Farber, an entrepreneur in the housewares industry, and his son, John Farber. Sam Farber chose the name "OXO" as an ambigram that renders the three letters in "OXO" the same regardless of their orientation, either horizontal or vertically. ...

What is the oxo better guarantee?

The OXO Better Guarantee includes both rational and emotional language, which captures our unconditional satisfaction policy, the fact that we stand behind what we make with great confidence, and that if anything should not meet consumer satisfaction, we’ll repair and/or replace, all toward making things better. ...

What are brand guidelines?

Brand guidelines, also known as brand style guides, are the rules that help you express your brand consistently. But, knowing what to include in brand guidelines can be tricky. To help you form yours, we’ve highlighted top brand guideline examples from famous brands around the world. ...