Brand Guidelines - Social - oxo.com

Up to 5% cash back · Social. We come to life across social channels: Instagram, Facebook, Pinterest, Twitter. While we’re one brand with one voice, we toggle to messages and formats appropriate to each channel. We share news and information, videos and photographs and …

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Brand Guidelines - Social - Oxo.com

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Brand Guidelines - Our Brand - OXO

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Up to 5% cash back · Brand Essence: Our internal rallying cry—the shorthand for what we stand for. Brand Story: Our brand narrative, combining rational and emotional elements into a …

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Brand Guidelines - Downloads - OXO

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Up to 5% cash back · Are you sure you would like to remove this item from the shopping cart?

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Brand Guidelines - Our Logo - OXO

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Up to 5% cash back · The OXO logo is our brand beacon. It symbolizes all that we stand for, and is an iconic and indelible mark across the brand journey—from products, to packaging, to …

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Brand Guidelines - Brand Architecture - OXO

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Up to 5% cash back · OXO has over 2,000 products across five lines; Brand Architecture is the framework through which we organize the parts and pieces of our robust portfolio. We’ve …

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Brand Guidelines - Promotions NEW - OXO

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Up to 5% cash back · Promotions. At times the need arises to promote a specific offer or promotion at shelf. Here, defer to the consistent assets in the OXO brand toolkit: OXO logo, …

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Brand Guidelines - How To Design: Back - Oxo.com

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Up to 5% cash back · Element Hierarchy. Before placing any elements, consider the size of the back panel and location of diecuts. Then apply design elements in the following order.

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Brand Guidelines - Hanging Packages - OXO

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Up to 5% cash back · Hanging Packages. The three OXO product lines, Good Grips, Steel and SoftWorks, have unifying and differentiating design elements that reinforce the OXO brand, …

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Brand Guidelines - Hanging Packages: Photography - OXO

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Up to 5% cash back · Packaging Photography. Photographic style for Good Grips and SoftWorks is the same. However, because the SoftWorks photo sits on a darker background, …

FAQs about Brand Guidelines - Social - oxo.com Coupon?

What is Oxo brand strategy?

OXO Brand Strategy captures what our brand stands for, what makes it special. There are three components to this strategy. Our internal rallying cry—the shorthand for what we stand for. Our brand narrative, combining rational and emotional elements into a cohesive narrative that explains what we do, why we do it and what makes us special. ...

What are brand guidelines?

Brand guidelines are essentially a set of rules and standards that help an organization stay consistent in how it presents itself across various channels. They create a clear framework for everything from visuals to the tone of voice in communication, ensuring that the brand’s identity stays cohesive. ...

What is the oxo logo?

The OXO logo is a bright, optimistic red oval that houses our white OXO brand name. Our name is both a palindrome and an ambigram; a word able to be read and accessed in all directions. With its economy of form and symmetry, our logo is easily recognizable with minimal effort. ...

Are social media branding guidelines a good idea?

However, social media branding guidelines can help seriously lower the costs. Every designer, copywriter or ad specialist that collaborates with your brand will have a much easier job if they have clear guidelines on your design, style, tone of voice, and target audience in the social media design brief. ...

What is the oxo better guarantee?

The OXO Better Guarantee includes both rational and emotional language, which captures our unconditional satisfaction policy, the fact that we stand behind what we make with great confidence, and that if anything should not meet consumer satisfaction, we’ll repair and/or replace, all toward making things better. ...

How big should the oxo logo be?

Maintain a clear space on all sides of the logo equal to the height and width of the letter “O”. This gives the OXO logo both presence and prominence, standing out with room to breathe and never being crowded. The logo should not be smaller than 0.5 in/1.3 cm wide. This helps maintain optimal legibility and graphic integrity. ...