2024 Holiday Shopping Trends, Statistics & Insights | Adobe

Top level insights from the 2024 holiday season showed increased online activity and a growing preference for flexible payment options — including buy now, pay later (BNPL). ... Mobile …


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Adobe Forecasts Record $240.8 Billion U.S. Holiday Season …

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Sep 25, 2024  · Adobe expects U.S. online sales to hit $240.8 billion this holiday shopping season (Nov. 1 to Dec. 31), representing 8.4% growth year-over-year (YoY). In the 2023 season, …

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Adobe Expects Record Online Holiday Sales Of $240.8 Billion

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Sep 25, 2024  · Adobe is predicting that online sales in November and December will increase by 8.4% to $240.8 ... [+] billion, strongly outpacing the 2022 and 2023 growth rates. Courtesy of …

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Adobe: Holiday Shopping Season Drove A Record $241.4 Billion …

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Jan 7, 2024  · Adobe released online shopping data for the 2024 holiday season, covering the period from Nov. 1 through Dec. 31, 2024. Based on Adobe Analytics data, the analysis …

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U.S. Holiday Online Sales Reach Over $240 Billion, Up 8.7% - Forbes

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Jan 7, 2025  · Other findings from Adobe’s final holiday numbers included: Buy Now, Pay Later usage hit a record high, with $18.2 billion in transactions using that method, up 9.6%, and $1.6 …

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Adobe Expects 8.4% Online Sales Growth In 2024 US Holiday

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Sep 25, 2024  · Adobe Expects 8.4% Online Sales Growth In 2024 US Holiday Shopping Season To $240.8 Bln September 25, 2024 — 08:56 am EDT Written by RTTNews.com for RTTNews ->

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Online Holiday Sales In The US To Hit Record $240.8B: Adobe Analytics

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Dec 19, 2024  · The report projects that BNPL will be up 11.4% year over year during the holidays to a record $18.5 billion in online spending. According to Adobe, 22% of consumers said that …

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Adobe Analytics: Online Holiday Sales Hit A Record High In 2024

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Jan 7, 2025  · For every 1% decrease in price, demand increased by 1.029% compared to the 2023 holiday shopping season, Adobe says. The increase in sales from discounts increased …

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Holiday E-commerce Hits A Record As Shoppers Choose Phones …

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Jan 8, 2025  · Shopping on phones also hit a milestone, with 54.5% of online transactions occurring there, up from 51.1% in 2023, according to Adobe. “The 2024 holiday season …

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Adobe: Holiday Shopping Season Drove A Record $241.4 Billion …

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Jan 7, 2025  · Of the $241.4 billion spent online this holiday season, over half (54%) was driven by just three categories including electronics ($55.3 billion, up 8.8% YoY), apparel ($45.6 billion, …

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Creators Spur More Spend This Holiday Season, Adobe Forecasts

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This holiday season (which Adobe measures from between Nov. 1 to Dec. 31), U.S. online commerce sales are expected to reach $240.8 billion, an 8.4% growth compared to last year, …

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Adobe Predicts 8.4% Growth In Online Holiday Sales, Driven By ...

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Sep 26, 2024  · Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year …

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US Online Holiday Sales To Surpass $221B This Year: Adobe

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Oct 6, 2023  · Following other projections of sales spikes, Adobe Analytics predicts this year’s online holiday sales between Nov. 1 and Dec. 31 will reach $221.8 billion, a 4.8% bump from …

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Adobe Predicts Holiday Online Sales Will Top $221 Billion, Up …

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Oct 5, 2023  · Adobe Analytics is expecting online holiday shopping to grow by 4.8% this year, to a record $221.8 billion, driven by steep discounting and buy now, pay later purchasing.

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Adobe Forecasts Record $240.8 Billion U.S. Holiday Season Online …

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Sep 25, 2024  · Adobe expects U.S. online sales to hit $240.8 billion this holiday shopping season (Nov. 1 to Dec. 31), representing 8.4% growth year-over-year (YoY). In the 2023 season, …

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Guide To Holiday Retail: Trends And 2024 Outlook - EMARKETER

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Nov 13, 2024  · As holiday retail sales trends normalized to pre-pandemic levels, ecommerce led sales growth, increasing 8.8% to $244.86 billion, per EMARKETER. (This is slightly higher …

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Adobe Sees Holiday Sales Online Up 4.8% To $221.8 Billion - WWD

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Oct 5, 2023  · That’s how 2023 holiday shopping will play out online in the U.S., according to Adobe, which predicts U.S. online sales from November to Dec. 31 will rise 4.8 percent year …

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FAQs about 2024 Holiday Shopping Trends, Statistics & Insights | Adobe Coupon?

What is Adobe's holiday sales forecast?

The final number topped Adobe’s initial holiday forecast, released at the end of September, of $240.8 billion in sales and 8.4% growth. Mobile shopping, thanks to increasingly convenient smartphone and app interfaces, also hit a record level, with 54.5% of ecommerce transactions occurring on a smartphone, up from 51.1% in the 2023 holiday season. ...

What is Adobe's holiday sales forecast for 2024?

The forecast for holiday 2024 online sales looks bright. Adobe U.S. consumers are expected to spend a record $240.8 billion online during the November through December holiday 2024 season, representing an 8.4 percent gain from holiday 2023. That’s according to Adobe ‘s online holiday sales forecast, released Wednesday. ...

How much money will Adobe spend on holiday shopping?

xpected to drive $40.6 billion in online spend, up 7.0% YoY and representing 16.9% of the overall holiday season. Adobe expects Cyber Monday w ll remain the season’s and year’s biggest shopping day, driving a record $13.2 billion in spend, up 6.1% YoY. Black Friday ($10.8 billion, up 9.9% YoY) and Thanksgiving Day ($6.1 billion, up 8.7% YoY) are b ...

How will Adobe's holiday season impact online sales?

Online growth will be up significantly from last year, when sales grew 4.9% in November and December, according to Adobe’s forecast. Adobe, like other forecasts issued earlier this year, is presenting a positive outlook for the upcoming holiday season. ...

What does Adobe expect for holiday 2024?

For holiday 2024, Adobe expects the strong consumer response to discounts will contribute an incremental $2 billion to $3 billion in online spend — a figure factored into the record $240.8 billion forecasted for e-commerce. In other Adobe predictions: ...

What is Adobe's holiday forecast based on?

Adobe’s forecast, released today, is based on Adobe Analytics data drawn from over 1 trillion visits to U.S. retail sites. That data, along with consumer surveys, resulted in a number of holiday predictions, including: More than half of those online holiday purchases will be made on mobile devices. ...

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