Why tequila has become a year-round hit - The Telegraph

3 days ago · Once thought of as a summer drink, to sip under a hot sun while sucking on limes and lounging in flip-flops, tequila has become an all-through-the year favourite, THE hit drink of the year.

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Tequila Grows Up: It’s Not Just A Drink Anymore, It’s An Experience

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May 24, 2023 · These expressions have now become collector’s items—the 2022 iteration, a 22-month aged añejo tequila with a retail cost of US$1,050, hit the market with 6,500 bottles and …

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Why Tequila's Having A Big Holiday Moment - GQ

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Each varietal has been crafted from 100% Blue Weber agave plants, harvested at peak maturity from the highlands of Mexico’s Jalisco region, the birthplace of tequila roughly 220 years ago.

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FAQs about Why tequila has become a year-round hit - The Telegraph Coupon?

Does Tequila continue to rise?

Although Tequila bucked the trend of wider decline, posting a 6.2% volume rise in the latest three-month figures, the rate of increase has slowed significantly and is now far below the 20-30% year-on-year increases seen around a year ago. Swonger, however, remains optimistic. ...

How has tequila changed over the years?

By 2020, total Tequila in the US had doubled to 22.2m cases since 2010, and last year volumes rose by a further 5%, with value up by 16.1%, according to Nielsen IQ. “We were a bit worried at the beginning,” says Michael Merolli, head of Pernod Ricard’s House of Tequila, about the impact of the Covid-19 pandemic on the category. ...

Why is Tequila so popular?

Another factor in the success story of Tequila has been its ability to ride on the coat-tails of broader spirits premiumisation trends in the US. Within Tequila there is an obvious progression upwards – blanco, reposado, añejo, with most brands offering a quick and easy trade-up once the consumer is hooked. ...

Why are Tequila prices so high?

Surging demand for agave – the plant used in the production of Tequila – has led prices to skyrocket. Dolan cites the example of one grower who got into the game in the 1970s when a kilo of agave sold for MXN 0.18 (US$0.01). The price is now around MXN 30 (US$1.49). ...

Is Tequila more than a drink?

“Tequila today has become more than a drink. It’s an experience,” says Farid Fajer, an expert on the spirit who runs the tequila bar at Las Ventanas al Paraiso, a resort in Cabo San Lucas, Mexico. “Tequila brands are introducing limited-edition bottles to bring this experience to consumers and to raise awareness about their brands. ...

Are Americans reappraising Tequila?

Hodari feels American consumers are reappraising the drink as they discover 100% agave Tequilas like Hornitos positioned as an entry-point brand. “Twenty years ago, shots were just about ‘give me something cheap, I don’t want to taste’,” he says. ...