Tequila Grows Up: It’s Not Just a Drink Anymore, It’s an Experience

May 24, 2023 · First came the blancos, reposados, and añejos. Then extra-añejos started to hit the market, and Cristalinos became part of the mix. Most recently, the latest expressions of …

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FAQs about Tequila Grows Up: It’s Not Just a Drink Anymore, It’s an Experience Coupon?

Is Tequila more than a drink?

“Tequila today has become more than a drink. It’s an experience,” says Farid Fajer, an expert on the spirit who runs the tequila bar at Las Ventanas al Paraiso, a resort in Cabo San Lucas, Mexico. “Tequila brands are introducing limited-edition bottles to bring this experience to consumers and to raise awareness about their brands. ...

Is tequila a lifestyle?

Increasingly tequila is positioning itself not just as a liquid, but a lifestyle: Clase Azul launched its first luxury “destination”, La Terraza, a bar, restaurant, boutique and tasting experience in Baja California Sur Los Cabos last year. ...

Why are Tequila prices so high?

Surging demand for agave – the plant used in the production of Tequila – has led prices to skyrocket. Dolan cites the example of one grower who got into the game in the 1970s when a kilo of agave sold for MXN 0.18 (US$0.01). The price is now around MXN 30 (US$1.49). ...

Does Tequila continue to rise?

Although Tequila bucked the trend of wider decline, posting a 6.2% volume rise in the latest three-month figures, the rate of increase has slowed significantly and is now far below the 20-30% year-on-year increases seen around a year ago. Swonger, however, remains optimistic. ...

Does tequila come in a bottle?

The tequila comes in a hand-signed crystal bottle and even has its own dainty tasting flute, designed by the Austrian wineware company Riedel. Tequila is increasingly becoming an important part of the portfolio even for more traditional drinks merchants. ...

Are cristalinos a tequila?

Then extra-añejos started to hit the market, and Cristalinos became part of the mix. Most recently, the latest expressions of tequila to entice consumers are limited-edition iterations that are produced in small quantities and only available until they sell out. “Tequila today has become more than a drink. ...