$49,99 or $50,00? The truth about when to use prices just below or ...

Oct 23, 2024 · Summary. Prices just below (e.g., $9,95) can increase the perception of supply and stimulate buying.; However, rounded prices (e.g., $10,00) are more convenient in contexts …

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$49
OFF

$49,99 Or $50,00? The Truth About When To Use Prices Just Below Or ...

4 weeks from now

Oct 23, 2024 · Summary. Prices just below (e.g., $9,95) can increase the perception of supply and stimulate buying.; However, rounded prices (e.g., $10,00) are more convenient in contexts …

intelligentprices.com

$39.99
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When The Price Just Feels Right: Do Rounded Numbers Appeal To Our ...

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Jan 22, 2015 · This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations. ... Aug. 26, 2021 — Setting a price just below a round number ($39.99 …

sciencedaily.com

$9.99
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A Meta‐analysis On The Effects Of Just‐below Versus Round Prices

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Apr 19, 2023 · Marketers' proclivity for just‐below prices (e.g., $9.99) is rooted in an expected higher demand than for round prices ($10.00). The literature, however, lacks a comprehensive …

researchgate.net

$39
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[PDF] The Threshold-Crossing Effect: Just-Below Pricing …

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Aug 25, 2021 · Managers often set prices just-below a round number (e.g., $39) – a strategy that lowers price perceptions and increases sales. The authors question this conventional wisdom …

semanticscholar.org

$5.00
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Should You Use Round Prices? - LinkedIn

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Oct 21, 2020 · In our previous post, we discussed when you ought to end your prices with 99 cents. Today, let’s look at when you would use a round price (e.g., $5.00, $1,200).

linkedin.com

$9.00
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Price Endings, Left-Digit Effects, And Choice - JSTOR

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Jan 22, 2009 · Subtracting 1 cent from a round price, such as $9.00, not only changes the rightmost digit but also decreases the left-most digit of the price. In focusing on this price …

jstor.org

$49
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$49,99 Or $50,00? The Truth About When To Use Prices Just Below Or ...

4 weeks from now

Oct 25, 2024 · Prices just below (e.g., $9,95) can increase the perception of supply and stimulate buying. However, rounded prices (e.g., $10,00) are more convenient in contexts where …

linkedin.com

$9.37
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Pricing Psychology: A List Of Tactics - Kolenda

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Charge Round Prices For Round Products. In a pilot study, I alternated $9.37 and $10 for a knife and hammer. Participants significantly preferred $10 for hammer even though $9.37 was …

kolenda.io

$199
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Round Price | THE MISSING INFORMATION

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The Round Price movement claims that just-below prices like $199, 49,99 €, £6.99 and ¥789 should always be preceded by the corresponding round value, no matter which country you …

roundprice.org

FAQs about $49,99 or $50,00? The truth about when to use prices just below or ... Coupon?

When should rounded prices be used?

Tactic 37: Use Round Prices in the Right Context. Rounded prices, those that don't display cents, should be used for emotional purchases. Non-rounded prices, those that display cents, should be used for rational purchases. There are three contexts when you should consider using round prices. 1) Emotional Purchase. ...

Should I use a round price or a just-below price?

If the answer is, “this is a good deal, a low price,” then you will want to use a just-below price. If the answer is, “this is a good product and it’s worth what you pay for it,” then use a round price. Look at your current product portfolio. ...

Do round prices have a good quality image?

The insights gained in Study 3 provide a first piece of evidence that the inherently high convenience of round prices is responsible for shaping the effects found in Studies 1 and 2. In addition to having a positive quality image, round prices prove to possess another positive quality, namely high convenience. ...

Is a round number a good price?

A lower price with a round number was perceived as higher quality, than a higher price with a “just-below” number. It’s important to note, however, that this only works for higher-priced products. A $20 price for a pair of shoes would not be seen as higher quality than a $19.99 pair of shoes. ...

Are round prices effective?

In sum, the results of Studies 1 and 2 show that round prices are especially effective if (a) the situation fosters the importance of convenience in general or (b) the target group consists of highly convenience-conscious customers. ...

Should you use round prices for high-quality products?

The short answer is you should use round prices for high-quality products. Research indicates that consumers interpret round prices as a signal of a higher quality product. In one particular study, people perceived the quality of a pair of shoes as higher when priced at $75.00 rather than at $79.95. Did you catch that? ...