A meta-analysis on the effects of just-below versus round prices

Authors: Eve Sarah Troll, Julius Frankenbach, Malte Fries… Volume: Volume34, Issue2 DOI: https://doi.org/10.1002/jcpy.1353 Published: 19 April 2023 Cited By: 1

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A Meta-analysis On The Effects Of Just-below Versus Round Prices

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Apr 19, 2023 · Marketers' proclivity for just-below prices (e.g., $9.99) is rooted in an expected higher demand than for round prices ($10.00). ... A meta-analysis on the effects of just-below …

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A Meta‐analysis On The Effects Of Just‐below Versus Round Prices.

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May 21, 2023 · Marketers' proclivity for just‐below prices (e.g., $9.99) is rooted in an expected higher demand than for round prices ($10.00). The literature, however, lacks a comprehensive …

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A Meta‐analysis On The Effects Of Just‐below Versus Round Prices

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title = "A meta‐analysis on the effects of just‐below versus round prices", abstract = "Marketers' proclivity for just-below prices (e.g., $9.99) is rooted in an expected higher demand than for …

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A Meta‐analysis On The Effects Of Just‐below Versus Round Prices

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Marketers’ proclivity for just-below prices (e.g., $9.99) is rooted in an expected higher demand than for round prices ($10.00). The literature, however, lacks a comprehensive assessment of …

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A Meta-analysis On The Effects Of Just-below Versus Round Prices

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Marketers' proclivity for just-below prices (e.g., $9.99) is rooted in an expected higher demand than for round prices ($10.00). The literature, however, lacks a comprehensive assessment of …

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Threshold-Crossing Effect: Just-Below Pricing Discourages …

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Aug 25, 2021 · Managers often set prices just-below a round number (e.g., $39)—a strategy that lowers price perceptions and increases sales. The authors question this conventional wisdom …

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FAQs about A meta-analysis on the effects of just-below versus round prices Coupon?

Do just-below prices affect perceived product quality?

Overall, we found small effects, with very pronounced effect heterogeneity, on purchase decisions and price image. The presumed disadvantage of just-below (vs. round) prices for perceived product quality did not substantiate meta-analytically. A moderate effect emerged for the underestimated recall of just-below prices. ...

Do just-below (vs round) prices increase purchase decisions?

This robustness analysis produced similar findings as the RVE approach: Just-below (vs. round) prices slightly increased purchase decisions ( gMLM = 0.09, CI 95% [−0.02, 0.19], p = 0.10), although this effect was slightly smaller than in RVE ( gRVE = 0.13) and no longer statistically significant. ...

Does a just-below price make a product more attractive?

Second, in contrast, a just-below price ($7.99 for a product) might become more distinctive (and attractive) when other products feature round prices ($8.00 for a similar product; see Biswas et al., 2002 ). We coded the presence versus absence of round comparison prices accordingly. ...

Do marketers have a proclivity for just-below prices?

This work was supported by the German Research Foundation (DFG LO 2201/2-1). Open Access funding enabled and organized by Projekt DEAL. Abstract Marketers' proclivity for just-below prices (e.g., $9.99) is rooted in an expected higher demand than for round prices ($10.00). The literature, however, lacks a comprehensive assessment o... ...

Is just-below pricing a good strategy?

Results suggest that just-below pricing, while sometimes advantageous at first, may not always be an optimal strategy for managers trying to encourage consumers to ultimately choose an upgrade option. A pair of jeans for $79.95, a latte for $2.95, a house for $399,900. ...

Is a just-above pricing structure better than a threshold?

Using an incentive-compatible design, study 2 provides further evidence that a just-below pricing structure was the less advantageous strategy and that when the base price was set just-above (vs. just-below) a threshold, consumers were more likely to spend additional dollars to upgrade—supporting our predictions. ...