We are aiming at 100% growth in 2021: Sujot Malhotra, CEO, Beardo

Samarpita Banerjee. Male grooming brand Beardo recently onboarded actor Hrithik Roshan to launch its campaign featuring the avatar Don Beardo, while creating a lot of buzz online. Sujot …

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We Are Aiming At 100% Growth In 2021: Sujot Malhotra, CEO, Beardo

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Samarpita Banerjee. Male grooming brand Beardo recently onboarded actor Hrithik Roshan to launch its campaign featuring the avatar Don Beardo, while creating a lot of buzz online. Sujot …

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FAQs about We are aiming at 100% growth in 2021: Sujot Malhotra, CEO, Beardo Coupon?

Will Beardo achieve 100% growth this year?

While it started out as an online brand, with Marico’s support, Beardo now has a good offline presence too. We recently caught up with Sujot Malhotra, CEO, Beardo who spoke to us about the brand’s recent campaign, its growth story so far and what makes him confident of achieving 100% growth this year. Excerpts: ...

Does Beardo have a growth story?

Sujot Malhotra, CEO, Beardo talks to us about the brand's growth story so far while sharing his optimism about the brand growing by 100% this year. Male grooming brand Beardo recently launched an interesting campaign called Don Beardo featuring actor Hrithik Roshan. ...

Will Beardo be a digital-first company?

“Now close to 70 percent of the business comes from other categories except beard,” says Sujot Malhotra, chief business officer of Beardo. Malhotra, who has spent over 14 years in Marico, contends that, in spite of acquisition, the nature of the entity won’t change. “We will continue to be digital-first,” he says. ...

What is Beardo campaign?

The vision behind the campaign is to inspire men to hone their sexiness and irresistibility by unleashing the Beardo within. Speaking to B estMediaInfo.com, Sujot Malhotra, CEO, Beardo, said, “The campaign’s ideation and its creation was together done by the brand’s internal team and partners from the agency Qual. ...

Is sujot a good company?

Sujot was a great client, who always provided critical feedback and collaborated to make every campaign impactful and scalable. It was a great learning experience interacting with him and the experience has helped me well in my professional life. 1 person has recommended Sujot ...

Will Beardo spend more on media in FY 21-22?

Beardo’s media spends will increase this year to what it was in FY 19-20. However, it will largely be on digital; the brand doesn’t have any plans to spend on traditional media in FY 21-22. “We are quite bullish about the coming year as we hope to add a few zeros to our 2019 numbers,” Malhotra said. ...