The Ultimate Starter Guide to Digital Audio Advertising [2022]

It’s estimated that 193 million or 62% of the US population listens to digital audio content on a weekly basis. The average listening time per week is just over 16 hours. (Source: …

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The Ultimate Starter Guide To Digital Audio Advertising [2022]

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It’s estimated that 193 million or 62% of the US population listens to digital audio content on a weekly basis. The average listening time per week is just over 16 hours. (Source: …

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The Future Of Digital Audio Advertising Belongs To Podcasts

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Aug 10, 2022 · Not surprisingly, digital audio spending is on the rise, projected to reach nearly $8 billion by 2025, which will account for more than 40% of all audio ad buys. While investing in …

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The Power Of Sound: Digital Audio Advertising By The Numbers

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Oct 11, 2024 · US podcast ad spending is on course to hit $2.55 billion in 2025. That figure represents over a third of digital audio services ad spending. Programmatic continues to …

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Why Audio Is Digital Advertising’s Fastest Growing Category

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Sep 6, 2022 · Audio is digital advertising’s fastest growing category, and annual US digital audio ad spend is expected to top $8 billion by 2025. So, what makes audio so unique, why is the …

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FAQs about The Ultimate Starter Guide to Digital Audio Advertising [2022] Coupon?

How to create a digital audio advertising campaign?

Let's get started on your ad campaign. The first step in forming a digital audio advertising campaign is to know and understand the listeners you wish to reach. By studying audience behavior, preferences, and consumption habits, marketers can align their campaigns with the interests of their intended listeners. ...

What is the ad completion rate for digital audio ads?

The ad completion rate for digital audio ads is 91%. (Source: TrinityAudio) 81% of digital media agencies use digital audio advertising, and 65% use podcast advertising. (Source: IAB “State Of The Nation” 2021 - Click To Automatically Download The Report) If you’re not a stats junky or an audiophile, then consider this: ...

How do digital audio ads work?

Advertisers are reinforcing their messaging by coordinating their digital audio ads with other channels and formats, such as out-of-home advertising. This increases the number of times consumers receive a message, which boosts engagement and improves the effectiveness of campaigns. ...

What is digital audio advertising?

Digital audio advertising is an umbrella term used to describe the delivery of ads in audio format to the audiences of online audio platforms. Examples of popular services through which digital audio ads are served include Spotify, Pandora, Soundcloud, YouTube Music, and Amazon Music - to name just a few. ...

What are the most impactful digital audio advertising statistics?

To cherry-pick some of the most impactful digital audio advertising statistics: It’s estimated that 193 million or 62% of the US population listens to digital audio content on a weekly basis. The average listening time per week is just over 16 hours. (Source: EdisonResearch) ...

How many people listen to digital audio a week?

It’s estimated that 193 million or 62% of the US population listens to digital audio content on a weekly basis. The average listening time per week is just over 16 hours. (Source: EdisonResearch) Digital audio advertising revenue increased by 13% in 2020 to a total of $3.085 billion. (Source: IAB) ...