The new whisky drinkers - Financial Times - Partner Content by ...

A glass of Scotch, a cigar and a fireplace: for centuries whisky was perceived as ‘a man’s drink’. But the world has changed, and whisky with it. According to the Global Whisky Market ...

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The New Whisky Drinkers - Financial Times - Partner Content By ...

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According to the Global Whisky Market Overview, 2023-28 report conducted by Bonafide Research, the whisky category is due to hit $127 billion by 2028 as it continues to soak up …

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Our Whisky Report Reveals Gender Disparity In Marketing

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Mar 9, 2021 · ‘Normalise’ women drinking whisky According to Kantar data cited by Our Whisky, British women consumed 15% more whisky in 2020 than in 2010, and now make up more than …

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Scotch Whisky Shows Surprising Strength In Global Gloom

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Aug 12, 2022 · It was among the key drivers of an increase of almost 20 per cent in UK drink exports to £7.6bn in the year, according to advisory firm Hazlewoods. Data from the SWA …

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Straightforward As The Drink Itself. - Whisky Partners

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and drink exports, 22% of all UK food and drink exports, and 1.4% of all UK goods exports The Scotch Whisky industry provides £5.5bn in gross value added (GVA) to 5.5 BNthe UK …

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FAQs about The new whisky drinkers - Financial Times - Partner Content by ... Coupon?

Who is working with ourwhisky?

We are also very much looking forward to working with the OurWhisky Foundation, the non-profit organisation lifting women in the global whisky industry, and its founder Becky Paskin and head of content, Millie Milliken. Are you rolling the campaign out to other markets? ...

Who owns Scotch whiskey?

65.2% of all Scotch Whisky distilleries are owned by big businesses with control of more than one distillery. As New Make Spirit legally has to mature for a period of no less than three years in Oak Casks before becoming Scotch Whisky, its flavour and colour change as the spirit interacts with the wood around it. ...

What is the role of a whisky producer in 2024?

The role of the producer is crucial in shaping whisky’s identity in 2024, showing how marketing, prestige, and brand partnerships elevate whisky beyond just a drink. Producers are, in many ways, the driving force behind its transformation from a consumable into a status symbol, a collector’s item, and an object of cultural desire. ...

Who are whisky partners?

Issued a WOWGR licence in March 2020, our company is fully licenced and audited by HMRC for the purchasing, selling, and handling duty suspended alcohol. We’ve designed and built our bespoke system and associated apps to ensure maximum security for all our clients. Stored in our bonded warehouses, Whisky Partners only sells casks we physically own. ...

Who is our whisky?

Our Whisky was founded by Becky Paskin and Georgie Bell in 2018, with the aim of highlighting the diversity of whisky drinkers The report analysed the Instagram accounts of 150 of the world’s largest and most influential whisky brands, looking at how many posts featured people, and the frequency of men, women or people of colour shown. ...

Will the whiskey industry survive another 100 years?

The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change. Whiskey (or whisky depending on where it’s from) is a drink with a rich history, but it may be primed for a marketing shakeup. Despite its longevity, whiskey has recently been riding a wave of renewed interest. ...