The great Guinness shortage has lessons for Diageo

Dec 21, 2024 · The great Guinness shortage has lessons for Diageo. ... Guinness was one of two companies that merged to form Diageo in 1997 and, while it has kept faith with the stout, spirits have been at the ...

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The Great Guinness Shortage Has Lessons For Diageo

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Dec 19, 2024 · The great American alcohol debate ; ... The great Guinness shortage has lessons for Diageo. Subscribe to unlock this article. Try unlimited access Only $1 for 4 weeks. Then …

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FAQs about The great Guinness shortage has lessons for Diageo Coupon?

Does Diageo have a shortage of Guinness?

Owner Diageo has said that it has ‘maximised supply’ and it has also been reported that it is working at full capacity. The issue isn’t that there is a shortage of Guinness, but rather existing supply is being ‘managed’ in order to meet increased demand. ...

Why is there a shortage of Guinness?

"We asked why, and they said that there was a shortage of supply," he explained. Diageo, which owns Guinness, has blamed "exceptional consumer demand for Guinness in Britain" for the supply challenges it now faces. ...

Why has Diageo introduced weekly allocations for Guinness?

Diageo has introduced weekly allocations to ensure sufficient Guinness stock for the festive season. A spokesperson told BBC the company is “working proactively” with customers to maximise supply and manage efficient distribution amid “exceptional consumer demand” in Great Britain. ...

Why did Diageo stop selling Guinness?

The trouble became evident last week, when the Irish beer’s parent company, Diageo, started limiting the number of barrels of Guinness that British pubs and bars can order each week. “Over the past month we have seen exceptional consumer demand for Guinness,” Diageo said in a statement. ...

Will Diageo limit Guinness?

With the sudden increase in demand, Diageo has told some pub owners that it would set allocation limits on Guinness to ensure distribution can last through the holiday season. “Over the past month we have seen exceptional consumer demand for Guinness in (Great Britain),” a Diageo spokesperson said in a statement. ...

How did Diageo increase Guinness consumption?

Crew said that Diageo “recruited more Guinness consumers” through marketing campaigns like the one with Momoa and by partnering with influencers to “co-create content and shape the brand.” In Great Britain, Guinness consumption among women increased by 27% from fiscal years 2022 to 2023, according to Crew. ...