Survey reveals disconnect between retail shoppers, marketers

Oct 29, 2024 · A majority of shoppers, 81%, don't plan to boost holiday spend this year and that trend is not in sync with marketer perception, according to a survey released by Rakuten, a …

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Survey Reveals Disconnect Between Retail Shoppers, Marketers

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Oct 29, 2024 · A majority of shoppers, 81%, don't plan to boost holiday spend this year and that trend is not in sync with marketer perception, according to a survey released by Rakuten, a …

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Oct 29, 2024 · Survey Reveals Disconnect Between Retail Shoppers, Marketers Retail Customer Experience October 29, 2024. A majority of shoppers, 81%, don't plan to boost holiday spend …

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New Rakuten Study Reveals Holiday Spending Disconnect …

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Oct 22, 2024 · 79% of retail marketers confident in achieving holiday sales targets, despite 45% of shoppers indicating plans to spend less this year. SAN MATEO, Calif., Oct. 22, 2024-- …

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Exploring The Disconnect Between Viral Trends And Retail Sales

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Jan 29, 2025 · A survey conducted at a significant retail event revealed that 65% of participating retailers experienced stockouts related to viral products. Additionally, 45% indicated that …

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80% Of Consumers Report Abandoning Retailers After Three Bad ...

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Nov 4, 2021 · Quick take: Findings released in the fourth edition of the Salesforce Connected Shoppers Report reveal a growing gap between heightened expectations of surveyed …

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In 2025 Fundamental Disconnects Will Challenge Digital …

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Nov 18, 2024 · Fully 15% of global information workers in retail, wholesale, and financial services tell us that they’d most appreciate not returning to the office, per Forrester’s Digital Workplace …

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Seven In Ten Companies Plan To Increase Retail Media

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2 days ago · Accordingly, respondents reported that retail media spending was less likely to come from trade budgets (decreasing from 26% of retail media spending in 2024 to 20% in 2024) …

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FAQs about Survey reveals disconnect between retail shoppers, marketers Coupon?

Is there a disconnect between retail marketers and shoppers in 2024?

SAN MATEO, Calif., Oct. 22, 2024 /PRNewswire/ -- Rakuten, the leading Cash Back shopping platform, released a new study revealing a significant disconnect between retail marketers and shoppers ahead of the 2024 holiday season. ...

Do shoppers plan to increase their holiday spend this year?

Developed in partnership with Harris Poll, the study surveyed retail marketers and shoppers and found that an overwhelming majority (81%) of shoppers do not plan to increase their holiday spend this year. ...

Is there a disconnect between marketer perception and consumer realities?

"There's a clear disconnect between marketer perception and consumer realities, but this presents a unique opportunity for retailers to capitalize on the shortcomings of their competition," said Julie Van Ullen, Chief Revenue Officer at Rakuten Rewards. "As shoppers plan to spend less overall, there become fewer opportunities for retailers. ...

Are shoppers still loyal to brands?

Loyalty is up for grabs. Despite 45% of shoppers planning to spend less on holiday gifts, marketer confidence remains strong. A majority of marketers (98%) believe shoppers will remain loyal to brands, with only 2% anticipating that shoppers will trade down to lower-quality brands and products for more affordable alternatives. ...

Are early shoppers getting limited deals?

Early shoppers face limited deals. Due to high confidence levels, many marketers are delaying their marketing spend. While 79% of marketers are optimistic they will reach holiday sales objectives, 65% are timing their spend as late as November. ...

Why are so many shoppers shopping early?

This delay indicates that early shoppers may not find the deals and discounts they expect. Concerns about shipping delays are also prompting 42% of shoppers to start their shopping early, while 32% plan to do more shopping in-store to avoid potential delays. Inflation remains a key concern. ...