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What makes Shein successful?

Shein's manufacturing model is at the core of what has made the company successful, not its reliance on de minimis shipments, said Kirthi Kalyanam, a professor and executive director of the Retail Management Institute in the Leavey School of Business at Santa Clara University. ...

Can Temu & Shein expand in the US?

In the long term, Shein could accelerate its warehouse expansion in the U.S., while Temu can double down on its semi-consignment model. By shipping in bulk to the U.S. and fulfilling orders domestically, logistics cost can be reduced, Cooke said. ...

Will 'rip Temu & Rip Shein' disappear?

Juozas Kaziukėnas, the founder and CEO of the e-commerce intelligence firm Marketplace Pulse, echoed that sentiment: "I keep seeing 'RIP Temu and RIP Shein' everywhere because of de minimis changes, but while de minimis helped Temu and Shein to get here, it disappearing won't be the end of either." ...

How did Shein & Temu disrupt the e-commerce industry?

Shein and Temu disrupted the e-commerce industry in part by avoiding paying duty on shipments through a provision of customs law called Section 321, also known as de minimis. These shipments came on planes directly from China and were able to make use of the Section 321 provision because they were valued at less than $800 each. ...