Saturation drives US streaming services to prioritize value for ...

Subscribe. US Technology. 95% of American households (123M) hold at least one streaming subscription, indicating near total market saturation in the country, according to Kantar’s latest Entertainment on Demand (EoD) data and insight on the US streaming market. The data …

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Saturation Drives US Streaming Services To Prioritize Value For ...

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Streaming Strategies Pivot As U.S. Reaches Near Total Saturation ...

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Jan 25, 2024 · As the U.S. streaming market approaches near-total saturation, with 95% of American households (123 million) subscribing to at least one service, the industry is …

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Steve Silvers On LinkedIn: Saturation Drives US Streaming Services …

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Our latest Entertainment on Demand study shows that 95% of American households hold at least one streaming subscription, indicating near total market saturation in the country, and for the …

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US Streaming Services Must Focus On Value To Retain ... - Kantar

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According to the study, 95% of American households (123M) hold at least one streaming subscription, indicating near total market saturation in the country. The data shows that …

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FAQs about Saturation drives US streaming services to prioritize value for ... Coupon?

Is video streaming at a saturation level?

Kantar’s latest Entertainment on Demand (EoD) data on the US streaming market provides additional evidence that video streaming is at a near total market saturation level and that players will have to focus on sub retention, providing customers more value, FAST channels and international expansion for further growth. ...

Is saturation a problem in the streaming market?

Saturation in the streaming market continues to be a growing problem. Nielsen data show that nearly half of U.S. consumers feel overwhelmed by the array of video content available. Netflix remained firm for years in its stance against advertising. ...

How important is 'value for money' when buying a streaming service?

According to the study, 95% of American households (123M) hold at least one streaming subscription, indicating near total market saturation in the country. The data shows that customers point to ‘value for money’ as the most important factor for signing-up to a new video streaming service. ...

What percentage of US homes have a VOD service in 2023?

95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar The U.S. streaming industry has reached the point of near saturation, with 123 million U.S. homes (95% of all homes) having at least one streaming VOD service in December of 2023, according to Kantar. ...

Which streaming services have raised subscription fees?

Amazon Prime, HBO Max, Hulu, and Netflix are just some of the streaming services that recently raised subscription fees. As of February 2022, an Amazon Prime subscription, which includes access to streaming content, was updated to $139 per year ($14.99 per month). ...

Why are streaming services churning?

With 95% of US households already subscribing to at least one service, streaming platforms are finding it harder to win new users. Streaming services can no longer compete on only the latest title releases; they must look for ways to add value to their offering to retain their subscriber base and prevent churn. ...