Nike's new CEO on the moment he knew things were really bad

Jan 23, 2025 · When Elliot Hill took over as Nike’s CEO, he knew the company was struggling, but one moment apparently made it clear just how bad things had become. “Roger was my …

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Nike's New CEO On The Moment He Knew Things Were Really Bad

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Jan 23, 2025 · Nike's new CEO on the moment he knew things were really bad ... How Nike’s new CEO plans to revive the struggling sportswear giant. In This Story. NKE-2.49% T +0.44% M …

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New Nike CEO Elliott Hill: 'We Lost Our Obsession With Sport' - USA …

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Dec 20, 2024 · Nike shares were down 1.5% as of Friday morning and have also lost more than half of its value since November 2021 while struggling to match new rivals in the footwear …

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Nike CEO Says Sneaker Giant 'lost Its Obsession With Sport' - New …

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Dec 19, 2024 · Nike’s new CEO Elliott Hill warned of short-term pain as the embattled sportswear seller works to revive tepid demand for its brands. Shares of Nike surged 11% immediately …

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Nike Has A New CEO. 4 Things To Know. - MSN

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The announcement sent Nike’s stock soaring, reflecting investor relief after years of disappointment. Nike’s stock has shed 16% in the past two years, compared with the S&P …

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Does Nike need a new CEO?

Nike needs some spring in its step. It's lost shoppers and sales, and now, at its lowest point in years, it's bringing a former executive out of retirement to be the new CEO. Nike has to report today to Wall Street just how bad things are, and NPR's Alina Selyukh is here to report to us. Good morning. ALINA SELYUKH, BYLINE: Good morning. ...

How many CEOs does Nike have?

In the course of Nike’s 60-year history, the company has only had three CEOs besides its founder Knight: Mark Perez, Mark Parker, and Donahoe. Of those, only Parker—a company veteran—had a long tenure, overseeing the company for about 14 years, notes Cristina Fernández, an analyst at Telsey Advisory Group. ...

Is Nike bringing a former executive out of retirement?

Nike is bringing a former executive out of retirement to be the new CEO. The company reports to Wall Street on Tuesday just how bad things are. MICHEL MARTIN, HOST: Nike needs some spring in its step. It's lost shoppers and sales, and now, at its lowest point in years, it's bringing a former executive out of retirement to be the new CEO. ...

What does Nike's CEO Elliott Hill want to fix?

Nike's CEO Elliott Hill said that there are three things he wants to fix at Nike. One mistake was being "too promotional" and offering too many discounts. The company will also focus on five areas: running, basketball, training, football, and sportswear. ...

Did Elliot Hill really know that Nike was struggling?

Image: Tom Hauck (Getty Images) When Elliot Hill took over as Nike’s CEO, he knew the company was struggling, but one moment apparently made it clear just how bad things had become. It was December 2024, at the AT&T Stadium (T) in Dallas, when Hill said he realized the extent of the crisis. ...

Will Nike's new CEO use institutional knowledge?

With Hill, analysts are optimistic that the new CEO could use his wealth of institutional knowledge to put Nike back on track to innovating and telling great stories around its products. "I'm encouraged to see an insider return to the CEO role," Jim Duffy, a Nike analyst for Stifel Institutional, told Business Insider. ...