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FAQs about Miller Lite, Coors Light to Host $500K Sweepstakes for Super Bowl … Coupon?

Will Miller Lite & Coors Light compete for Super Bowl ad?

In a duel on par with Brandy and Monica, Molson Coors sister brands Miller Lite and Coors Light will compete to claim the Big Game ad. “The decision to buy the Super Bowl spot took 45 seconds,” global vp of Miller and economy brands Sofia Colucci told Adweek. “We knew right away that we were going to do it, there was no question.” ...

Does Miller Lite have a Super Bowl ad?

Though neither brand has had a Super Bowl spot in decades, both have advertised around the Big Game and tried to be creative with guerrilla marketing tactics. Last year, Miller Lite created a Super Bowl ad that aired only in the metaverse. In 2021, Coors Light placed an ad in the dreams of consumers using “targeted dream incubation.” ...

Which Super Bowl ad is Blue Moon & Coors Light?

It’s a Coors Light ad. It’s a Miller Lite ad. And, for the final seconds, it’s a Blue Moon ad. The Super Bowl spot celebrates each brand’s unique identity. And while Blue Moon prevailed at the end of the spot, Coors Light and Miller Lite were featured and showcased at every turn in the leadup to the big game. ...

Does Coors Light have a Super Bowl spot?

Coors Light will have OOH signage in its home city of Golden, Co. while Miller Lite will have signage in its stomping grounds of Milwaukee, Wis. Though neither brand has had a Super Bowl spot in decades, both have advertised around the Big Game and tried to be creative with guerrilla marketing tactics. ...

Does Miller Lite have a 'high stakes beer ad' in Super Bowl LVIII?

The move follows the brewer’s “High Stakes Beer Ad” commercial in last year’s big game. Miller Lite’s decision to engage in unofficial advertising during Super Bowl LVIII is a departure from last year’s strategy, which put a heavy emphasis on its on-air advertisement. ...

Are Coors & Miller Lite a new upstart?

In short: Within the company,Coors is probably seen as the old-time champ, Miller Lite as a new upstart. Being that they’re trying to sell both beers, my lean is Miller Lite gets mentioned first. ...