Inside Clif Bar’s Rocky Road To Its Sale—And A Possible ... - YouTube

Jun 30, 2022 · Snack giant Mondelez announced last week it will acquire energy bar maker Clif Bar in a deal worth at least $2.9 billion. The sale of the Emeryville, Califor...

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Inside Clif Bar’s Rocky Road To Its Sale—And A Possible

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Gracelynn Wan for Forbes Snack giant Mondelez announced last week it will acquire energy bar maker Clif Bar in a deal worth at least $2.9 billion. The sale of the Emeryville, California-based …

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Inside Clif Bar’s Rocky Road To Its Sale—And A Possible

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More than two decades after turning down a $120 million offer from Quaker Oats, Gary Erickson and Kit Crawford, the majority owners of Clif Bar, have agreed to sell the energy bar company …

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Why did Clif Bar sell for $2.9 billion?

The years leading up to Clif Bar’s agreement last week to sell itself for $2.9 billion were full of challenges: management turmoil, layoffs and defections, a failed $20 million ad campaign and a succession of CEOs. Now ex-employees speak out on the surprising sale. ...

Who owns Clif Bar?

Clif Bar's majority owners, Gary Erickson and Kit Crawford, who also served as the company's co-CEOs for many years. Former employees say it was back in 2018 that problems began at Clif Bar. Up until that point, the company had enjoyed envious growth. ...

What happened at Clif Bar?

Aside from a shift in atmosphere, the turmoil at Clif Bar had another key consequence for its employees. The company re-purchased the vested shares of those who were laid off or left in the following months, according to interviews with former employees and documents viewed by Forbes. ...

Why did people not trust Gary at Clif Bar?

“People were just fed up and not trusting Gary and frustrated that he was getting in and telling them how to do their marketing jobs or innovation jobs.” That former senior employee said their boss also became distracted with Clif Bar’s competitor, Kind bar, founded in 2004 by Daniel Lubetzky. ...

What happened to Erickson & Crawford at Clif Bar?

But as soon as sales dipped, Erickson and Crawford returned to the helm of Clif Bar (the couple had served as co-CEOs during its earlier years). Then-CEO Kevin Cleary, who had led the company through a high-growth period since 2013, left in October 2018. He now runs the consultancy Big Rock Growth Advisors. ...

Why does Clif Bar have an ESOP?

Mary Josephs, the founder of the boutique investment firm Verit Advisors, helped Clif Bar set up its ESOP back in the spring of 2010. (Josephs is also a contributor for Forbes). She said the owners wanted it to be a reward for employees who had stuck with them through the tough early years. ...