Influencer Marketing Benchmark Report 2025

We surveyed approximately 3000 people from a range of backgrounds. 41.9% of our respondents work at marketing agencies (including those specializing in influencer marketing), and 22.3% consider thems… See more

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Influencer Marketing Benchmark Report 2025

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Influencer Benchmarks For 2025 | Dash Social - Dash Hudson

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This influencer group is beneficial to brands with dwindling influencer budgets. On average, brands are spending less on influencer marketing — in 2024, brands spent about 11.5% of …

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PDF-Influencer Marketing Benchmarks Report

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The creator economy is projected to grow to $22.5B by 2025. But as the industry is still fairly new, benchmarking campaign results can be a challenge. After analyzing over 45K posts and 2.9K …

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150+ Influencer Marketing Statistics For 2025 - Whop.com

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Nov 20, 2024 · The top influencer marketing goal for brands was developing a successful influencer marketing strategy, with 40% of marketers selecting this as a priority for 2024 and …

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The Future Of Influencer Marketing: From Public To Private - Forbes

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Jan 29, 2025 · For this reason, nearly 70% of major companies used some form of influencer marketing in their overall social media strategy in 2021, with that number projected to increase …

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FAQs about Influencer Marketing Benchmark Report 2025 Coupon?

How big is the influencer marketing market in 2025?

Statista projects the influencer marketing market will reach $22.2 billion by 2025. That’s approximately 12.12% from 2024 to 2025. That’s slightly less growth from 2023 to 2024, which was approximately 13.9%. Search Instagram, TikTok, and YouTube influencers From 2024 to 2025, the creator economy is expected to grow by 22.50%. ...

What is the influencer marketing benchmark report 2024?

As well as our annual survey collating data related to the influencer marketing industry, the Influencer Marketing Benchmark Report 2024 also incorporates data from HypeAuditor, and our Diversity, Equity & Inclusion (DEI) in Influencer Marketing: Racial and Gender Inequalities Report. ...

What are brands' influencer marketing priorities in 2025?

Insiders break down what brands’ influencer marketing priorities should be this year. In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing dollars? ...

Are brands co-creating with influencers in 2025?

In 2025, the most forward-thinking brands are co-creating with influencers, not just paying them to post. They’re treating influencers as strategic partners, involving them in campaign planning, content creation, and even product development. ...

How much is influencer marketing worth in 2022?

Influencer marketing has grown exponentially over the past decade. According to a report by Business Insider, the influencer marketing industry is set to be worth $15 billion by 2022. This growth is fueled by the increasing trust consumers place in influencers, who often provide a more authentic and relatable voice than traditional advertising. ...

Do influencer marketing survey results change every year?

As we prepare the State of Influencer Marketing Benchmark Report annually, we don’t generally tend to see major changes in survey results each year. In most cases, movement is evolutionary rather than revolutionary. However, this question saw a significant change in 2023 that has continued this year. ...