How Rebecca Minkoff Drives 80x+ ROI by Engaging Mobile

Knowing their audience is primarily made up of shoppers who embody the “downtown New York girl,” Rebecca Minkoff needed a new way to engage their millennial audience. The brand noticed that more and more of their site traffic was coming from mobile. “Last year, over 80% of our site traffic came … See more

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How Rebecca Minkoff Drives 80x+ ROI By Engaging Mobile

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Generating 195% ROI In 12 Months For Rebecca Minkoff - Narvar

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Learn how Narvar brought personalization to the post-purchase experience at Rebecca Minkoff, helping this exceptional high-end retailer generate more than 190% ROI in just 12 months. ...

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FAQs about How Rebecca Minkoff Drives 80x+ ROI by Engaging Mobile Coupon?

Who is Rebecca Minkoff?

When accessories and apparel designer Rebecca Minkoff opened her eponymous company’s first store in Manhattan in November, she and her brother Uri, the business’s cofounder and CEO, wanted to create a wired environment where the tech was virtually invisible. “We hadn’t seen a lot of innovation in retail since the Apple stores,” says Uri. ...

How many followers does Rebecca Minkoff have?

The brand has nearly 900,000 Twitter followers and more than 780,000 Instagram fans. Rebecca Minkoff uses a high-tech video wall in her flagship New York City store. As digital methods play a larger role for fashion brands, retail is struggling. To make their stores more relevant, the Minkoffs have gone high-tech. ...

Does Rebecca Minkoff have a mirror?

The flagship Rebecca Minkoff store in New York City has a video wall for customers to find items, and also has interactive mirrors in the dressing room. The mirrors let consumers set the lighting to match where they will wear the clothing. They also let you order a different size or color with a few taps. ...