Here's How Decathlon's New Identity Will Keep Digital Sales Surging

Mar 18, 2024 · Decathlon's digital sales, making up 17% of the group's 2022 revenue, coupled with its expansion into 72 global territories, underscore the brand's robust performance. These …

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Here's How Decathlon's New Identity Will Keep Digital Sales Surging

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Mar 18, 2024 · Decathlon's digital sales, making up 17% of the group's 2022 revenue, coupled with its expansion into 72 global territories, underscore the brand's robust performance. These …

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How Decathlon's Bold Rebranding Is Shaping The Future Of Sports …

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In a year marked by unusual global challenges, Decathlon's focus on an aggressive digital transformation bore fruit, as evidenced by digital sales making up 17.4% of its total revenue. …

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FAQs about Here's How Decathlon's New Identity Will Keep Digital Sales Surging Coupon?

Why did decathlon rebrand?

Decathlon, the world’s third biggest sports company, has recently undertaken a global rebrand spanning strategy, design, internal culture and brand experience. Encompassing every Decathlon touchpoint, it’s aimed at migrating the brand’s identity from simply ‘a retailer’ to a louder voice in sporting culture. ...

What is decathlon's new brand identity?

Decathlon’s striking new brand identity reflects the brand’s ambition while celebrating its past. Along with a dynamic blue, it now welcomes a new brand icon – “the Orbit” – expressing movement, the ambition to reach new heights, and circularity, at the heart of Decathlon’s sustainable business model. ...

How did decathlon's digital sales perform during the same period?

When adjusted for exchange rates, sales were up 1.15% during the same period. Decathlon said digital sales from ecommerce, connected in-store orders and external marketplaces accounted for 17.4% of the business’ total sales. ...

What makes decathlon unique?

Decathlon emerges with a vibrant new brand identity and campaign, masterminded by Wolff Olins and AMV BBDO, heralding a fresh era of wonder and play in the global sports arena. Here’s what makes this transformation remarkable: ...

Does the Decathlon Brand have a future?

Del Genes says that as the world evolves, the Decathlon brand has to as well. There’s a respect for what has come but an excitement for what the future holds. ...

Is decathlon more than a retailer?

We are well known as a retailer, but we want to be more than a retailer.” To make these ambitions come to fruition, Decathlon enlisted global brand consultancy Wolff Olins to streamline its portfolio of 85 brands. ...