Breaking Down College Football’s Apparel Brand Partners

Out of 130 FBS football programs… 1. 52.3%are Nike 2. 28.5%are Adidas 3. 13.1%are Under Armour 4. 5.3%are Jordan Brand 5. 0.8%are New Balance Nike has a majority share of FBS apparel deals, covering more than half of the gridiron landscape. Adidas has more school-for-school market share in major college football … See more

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FAQs about Breaking Down College Football’s Apparel Brand Partners Coupon?

Why do brands sponsor college sports?

Sponsoring college sports has been a way for brands to gain more customers. These are fans of athletes who extend their love for them by buying apparel from their sponsors. In total, 52.3% of FBS Football program teams belong to Nike, while Adidas has 28.5% and Under Armour with 13.1%. ...

Which brands sponsor college football teams?

Nike, Adidas, Jordan Brand and Under Armour are the four brands that sponsor college football teams in the top 25. To the most devoted sports fan, the atmosphere of college football is unmatched. ...

Which college football teams are backed by Nike?

At the start of the season, 17 of the top 25 teams in the NCAA College Football FBS standings are backed by Nike. The brand sponsors the top seven ranked schools, including No. 1 ranked Georgia, which has been aligned with Nike since 1999. ...

Which brand has the most FBS apparel deals?

Nike has a majority share of FBS apparel deals, covering more than half of the gridiron landscape. Adidas has more school-for-school market share in major college football than Under Armour, Jordan, and New Balance combined, adding programs like Miami and Washington in recent years to massive long-term deals. ...

What is a major media deal in college football?

Major media deals entail more programming around some of college football’s biggest events and teams which opens up a larger platform for brands to increase brand recognition. Brands are utilizing live programming on networks like ESPN and CBS to activate and maximize their sponsorship deals. ...

Why do brands spend a lot of money on college football?

Brands are spending big time money on college football in order to reach the fan and drive engagement with their brand. Some of the largest brand names in the world are partnered with the NCAA and the College Football Playoff (CFP) and these brands are leveraging the college football platform to generate big returns on their investments. ...