Bleusalt's Journey From Fabric Flop to $50M in Sales - MSN

The new fabric offers the same softness that the Meghan Markle-approved brand is known for-and has made $50 million in sales from ... Bleusalt's Journey From Fabric Flop to $50M in …

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Bleusalt's Journey From Fabric Flop To $50M In Sales - MSN

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The new fabric offers the same softness that the Meghan Markle-approved brand is known for-and has made $50 million in sales from ... Bleusalt's Journey From Fabric Flop to $50M in …

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Bleusalt’s Journey From Fabric Flop To $50M In Sales

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May 6, 2024 · "When actress Lyndie Benson founded Bleusalt in 2017, production for her first fabric—a modal—fell apart, both literally and figuratively.The retailer of the capsule collection …

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Press – Bleusalt

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Jul 24, 2024 · Bleusalt’s Journey From Fabric Flop to $50... May 6, 2024 "When actress Lyndie Benson founded Bleusalt in 2017, production for her first fabric—a modal—fell apart, both …

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The Bleusalt Collection

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Shop the entire collection of sustainable clothing by Bleusalt made 100% in the USA from the Softest Fibers on Earth.

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FAQs about Bleusalt's Journey From Fabric Flop to $50M in Sales - MSN Coupon?

Why is Bleusalt popular?

Bleusalt's breathable, machine washable, shrink-resistant, sustainable pieces have seen soaring sales during the pandemic. The brand's Malibu-inspired chic essentials have steadily gained more popularity. I speak to Benson about the birth of Bleusalt, building a dream team, and making people feel the best version of themselves. ...

Where is Bleusalt clothing made?

Shop the entire collection of sustainable clothing by Bleusalt made 100% in the USA from the Softest Fibers on Earth. ...

What is Bleusalt made of?

Bleusalt is a luxury fashion label that creates season-less basics, made locally in the USA from the softest fibers, specifically Tencel ™. Tencel ™ is an alternative to Benson’s favorite cashmere that is less precious but equally luxurious. ...

What is Bleusalt fabric?

The fabric’s weave is a little open, meaning air passes through freely, and it has a luxurious, quality drape. From the outside, Bleusalt’s beechwood fabric looks like a plush cotton and cashmere hybrid. The inside of the fabric has a fluffy, wild-cotton texture. This soft side of the fabric holds heat against the skin, yet won’t make you overheat. ...

Is Bleusalt a good brand?

And because Bleusalt specializes in classic designs, their pieces are highly versatile and will be wardrobe staples for years. Bleusalt creates its luxurious, flattering basics with a sustainable woven fabric made from beechwood tree fibres. ...

Does Bleusalt still use tissue paper?

So, the brand pivoted. Bleusalt now uses tissue paper ("recycled, obviously," Benson said) and stickers. But the founder is still figuring out how Bleusalt can be its best version. "I put every single drop of energy and passion I have into [Bleusalt]," Benson said. ...