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What is the barbiecore trend?

Sign up for Barbie Signature membership and gain access to exclusive dolls, sales, content, and more. WHAT IS THE #BARBIECORE TREND? A bright pink aesthetic is key to the Barbiecore clothing trend. But it goes beyond just wearing in-vogue outfits to embodying a sense of optimism and joy in the way you dress. ...

What is barbiecore fashion?

Barbiecore is a fashionable nod to our childhood selves. Insider With the looming release of the Barbie movie, the internet has a new aesthetic obsession: Barbiecore. Mattel's Barbie is the muse of the moment — and her signature campy, pink-laden, and doll-like fashion is the latest look that everyone is clamoring to get. What is Barbiecore? ...

What does barbiecore look like?

A bright pink aesthetic is key to the Barbiecore clothing trend. But it goes beyond just wearing in-vogue outfits to embodying a sense of optimism and joy in the way you dress. By clicking continue, I confirm I want to receive news, special offers, and other information from Mattel, Mattel brands and trusted third party partners. ...

Will barbiecore take over summer 2022 fashion?

A pink slay with a side of rosé. Never underestimate the power of pink. Or Barbie. Though seasonal fashion trends are generally able to be predicted months prior, trend whisperers were definitely not prepared for summer 2022 fashion to be taken over by Barbiecore. ...

How has barbiecore influenced sales in the UK?

The fascination with Barbiecore has reportedly led to an uptick in related purchases. Following the release of set pictures from Gerwig's Barbie the film, sales of fuchsia and neon clothes on "buy now, pay later" platform Clearpay increased by 44 percent each in the UK. Sales of coral clothes increased by 32 percent. ...

Is barbiecore a product of Mattel?

Barbiecore is not a product of Mattel itself, but the company's cultural shift may be in line with the revived interest and redefinition of Barbie herself. With Barbiecore, traditional ideals of femininity, womanhood, and perfection continue to be subverted. The aesthetic is girly, beyond a doubt, but it can also be considered a stance on feminism. ...