Winning BFCM: A 2024 Strategy for eCommerce Brands - DIDO …

Aug 27, 2024 · Winning BFCM: A 2024 Strategy for eCommerce Brands. Posted on 08/27/2024 09/09/2024 by Julia. Black Friday and Cyber Monday (BFCM) are the most critical events in the eCommerce calendar. ... as reflected by the brand names (Gucci, Prada, etc.) and the …

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Must Know Amazon Black Friday Strategy For Brands

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5 days ago · Create Strategic Promotions and Deals. Crafting attractive promotions is essential for capturing consumer interest during BFCM. Discount rates touched an average of 29% in the …

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BFCM 2024: Embracing New Consumer Behaviour Trends

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3 days ago · It’s the most wonderful—and critical—time of the year for many brands, as shopping lists collide with sales and deals. A recent Intuit Mailchimp r eport shared that 65% of last …

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FAQs about Winning BFCM: A 2024 Strategy for eCommerce Brands - DIDO … Coupon?

How will BFCM 2024 impact retail?

It's that time of year again – Black Friday and Cyber Monday (BFCM) continue to dominate the retail landscape, with inflation easing but consumer budgets still tight. Retailers that thrive during BFCM 2024 will be those that adapt with flexibility, cost-effective strategies, and technology-driven solutions to meet shopper expectations. ...

Will BFCM 2024 be a big event?

In the Triple Whale BFCM Retrospective Report that investigated the ad performance for over 11,000 brands, we found that during BFCM 2023: Past experience (and numbers) indicate to us that BFCM 2024 will be a huge event. Based on what we know from past experience, BFCM 2024 is sure to be a banger. ...

How will BFCM 2024 affect ad spend?

As we look ahead to BFCM 2024, one thing is clear: ad spend is set to outpace last year. What’s interesting is the shift we’re expecting in creative strategy. Instead of seeing tons of new formats, brands will lean on what's already working—evergreen ads with a simple Black Friday, Cyber Monday twist. Proven, reliable, and effective. ...

When should brands start implementing BFCM in 2024?

In the Wunderkind 2024 BFCM playbook, we advise that brands should have their strategies in place no later than Halloween. 2. Measurement matters most At the end of BFCM, marketers will dive into the data like it’s a treasure hunt, sifting through point-of-sale (POS) and channel data to make heads or tails of the season’s success. ...

How social media has changed during BFCM 2024?

Social media has transformed from a mere marketing channel into a full-fledged e-commerce platform. In 2024, social commerce is set to play a crucial role during BFCM. Platforms like Instagram, TikTok, and Pinterest have integrated shopping features which allows consumers to purchase directly from posts and stories. ...

What is the biggest ecommerce event of the year 2024?

Explore the deep ocean of ecommerce & analytics with our Forbes Top 10 newsletter. The biggest ecommerce event of the year is almost here: Black Friday Cyber Monday (BFCM) 2024. We’re not lying: total sales for the holiday season are expected to reach $1.3 trillion in 2024, and shopping on Black Friday alone will be worth $10 billion. ...