When do amount‐off discounts result in more positive consumer …
Aug 6, 2021 · As a result, amount-off discounts more positively affect consumer responses through attitudes than percentage-off discounts. According to Lipsey and Wilson's ( 2001 ) guidelines (an effect size is small if r ' ≤ 0.10, medium if r ' = 0.25, large if r ' ≥ 0.40), the effect …
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