What is Clean beauty? - BeautyEQ

Aug 20, 2024 · Is Clean Beauty here to stay or just another trend? Clean beauty has gained significant momentum in recent years. Several factors suggest that ‘clean beauty’ is a long-term shift rather than a short-lived trend. These include increasing consumer knowledge about …

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What is Clean Beauty?

For some, clean beauty means that formulas contain only natural, “nontoxic” ingredients. Others say it also has to do with a product being sustainably and ethically produced. And then there are those who expect clean beauty to check both boxes—and a few others. The predicted value of the clean beauty market is $59 billion in 2031. ...

What is a “clean” beauty product?

This is the only government-regulated term in the “clean” beauty space. It is USDA-Certified Organic (meaning it contains at least 95% organically cultivated ingredients) or NSF Organic-Certified (meaning it contains at least 70% organic ingredients). Natural ingredients in a product have undergone some chemical processing. ...

Why is clean beauty so important?

Thanks to the greater demand for transparency, more clean beauty brands are using synthetic and plant-based squalane, which is more ethical and sustainable. The clean beauty movement avoids potentially harmful ingredients, making products better for the skin. ...

What is clean and Natural Beauty?

For instance, some may define clean and natural beauty as that which purely consists of natural ingredients, while others may be perfectly accepting of safe synthetics. This is where the term starts to get murky and prone to misuse. 2. How Did The Clean Beauty Movement Start? We’ve defined what is the clean beauty trend, but how did it come about? ...

What is the Clean Beauty movement?

The clean beauty movement is a rejection of conventional beauty brands and their use of potentially dangerous ingredients such as: At first glance, clean beauty trends can be seen as something positive. They are concerned for our health and the planet, often striving to minimize their environmental impact and using more ethical sourcing methods. ...

What is a clean beauty brand?

Clean beauty brands such as Ethique and 100% Pure have dedicated pages on each ingredient they use. Many companies also detail how each element is used, where it comes from, the labor involved in extracting it, and what’s being done to ensure it’s not depleting natural resources. ...