More than half of Gen Z abandon watching traditional TV - MSN

More than half of young people watch no traditional broadcast TV at all in a typical week, the media regulator has revealed. Figures from Ofcom signal the slow demise of live television …

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Gen Z Abandons Broadcast TV As Streaming Dominates - Telecoms …

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Jul 31, 2024 · The decline is not limited to Gen Z and younger. Middle-aged viewers (45-54) have also seen an accelerated drop in broadcast TV viewership, falling from 89% to 84% in a single …

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YouTube Taking Over As Gen Z Swerves Broadcast TV In Record

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Jul 31, 2024 · The decline in weekly reach among middle-aged viewers (45 to 54) also accelerated, falling from 89% to 84% in a single year. Younger audiences aren’t just watching …

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Gen Z Continues To Turn Off Traditional TV, UK Study Reveals

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The Media Nations report shows that the trend of Britons turning away from traditional broadcast TV continues. Broadcast TV’s weekly reach dropped from 79% in 2022 to 75% last year, the …

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Social Video Overtakes Traditional TV Among Gen Z And Millennials

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Jan 27, 2025 · Over 60% of young viewers reported discovering TV shows or movies for the first time through clips shared on social media platforms like TikTok and Instagram. By contrast, …

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The Truth About Gen Z Media Consumption Trends | Effectv

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According to Effectv’s TV Viewership Report, 88% of the highest-reaching campaigns included FAST in their strategy. 5 Moreover, FAST adds an average of +9% incremental reach to linear …

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FAQs about More than half of Gen Z abandon watching traditional TV - MSN Coupon?

How did TV viewing change in 2022?

The over 75s slightly increased their traditional TV viewing, up 1% from last year, Ofcom said. The overall viewing figures declined by 6% last year, although that was a slower fall than in 2022 (12%). However, there was brighter news for radio. ...

How long do Gen Z viewers watch YouTube & TikTok?

Even fewer Gen Z viewers engaged with those services; they watched for 33 minutes a day, down 16 per cent from a year earlier, Ofcom said in its report. However, they watched video-sharing platforms such as YouTube and TikTok for three times longer than traditional TV. ...

Do Gen Z like TV?

You'll be asked to sign into your Forbes account. This article is more than 5 years old. Gen Z loves their screens, but the stereotype is they only like the ones they can control. They don't watch traditional television, with its rigid scheduling and, gasp, commercials, do they? ...

Are middle-aged TV viewers deserting traditional TV?

Research also showed middle-aged viewers (45 to 54) were also starting to desert traditional TV, with those using broadcast TV dropping from 89 per cent to 84 per cent in a single year. But Ofcom pointed out the 'enduring importance of linear TV to older audiences', with 76 per cent of viewing by over-74s done through live TV. ...

Is Gen Z tuning out broadcast TV?

The figures are slightly higher for the under 15 category at around 55% – but given a large proportion of these children will be placed in front of the TV without choice as to what they are watching, the trend of Gen Z tuning out broadcast TV is likely to continue. ...

Are Gen Z & Alpha a good choice for watching YouTube?

Gen Z and Alpha are used to swiping and streaming, not flipping through broadcast TV channels. They crave the flexibility, immediacy and choice that on-demand services offer, spending over three hours a day watching video, but only 20 minutes of live TV. It’s no surprise that the traditional TV is fast becoming a device of choice to watch YouTube. ...