GREAT Britain & Northern Ireland Campaign - GREAT Campaign

The GREAT Britain & Northern Ireland Campaign is the UK’s international communications programme. It enhances the UK’s global reputation and drives economic growth by …

CouponFollow Extension

FAQs about GREAT Britain & Northern Ireland Campaign - GREAT Campaign Coupon?

What is Britain's 'great' tourism campaign?

VisitBritain The longstanding U.K. government’s “Great” tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation’s appeal on the world stage. The campaign has been running for 12 years. ...

What makes a good tourism campaign?

Make it your own: While tourism campaigns have historically been about the visitor experience, these examples pivot to being about the land, and their message is a beautiful one. Environmentalism isn’t just a trendy marketing theme; it’s extremely important to the tourism industry. ...

What is great international tourism?

The GREAT international tourism campaign extends messages of welcome, highlights unexpected experiences and demonstrates a diverse, dynamic Britain ready for visitors It is highly effective in putting Britain at the front of mind for potential visitors. ...

What is the 'starring Great Britain' campaign?

VisitBritain has invited tourism businesses, attractions and destinations across Britain to get involved in the campaign by sharing local screen tourism experiences across their own channels using #StarringGreatBritain. VisitBritain is also working with the British Film Commission to boost screen tourism across the nations and regions. ...

What is the most successful tourism campaign in Australia?

Australia’s “Dundee” Super Bowl campaign is considered one of the most successful tourism campaigns due to its global reach and massive impact on tourism inquiries. How do digital guidebooks help in destination marketing? ...

How much will a new UK tourism campaign add to the economy?

Under its new director, Kate Taylor Tett, who stepped up from deputy director last fall, the campaign aims to grow overall visitor numbers to 39.5 million this year, up from 37.8 million inbound visits in 2023. Should it achieve that goal, it estimates that $43 million (£34.1 million) will be added to the U.K. economy. ...