The Meteoric Rise of Skims - Case - Harvard Business School

Instead of looking to other DTCs for inspiration, Skims’ founders were inspired by brands such as Nike, Apple, and lululemon, hoping to propel Skims to iconic brand status. With the recent $4 …


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The Meteoric Rise Of Skims - Case - Harvard Business School

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Instead of looking to other DTCs for inspiration, Skims’ founders were inspired by brands such as Nike, Apple, and lululemon, hoping to propel Skims to iconic brand status. With the recent $4 …

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