The 27 Best Indie Beauty Brands, From Skincare to Makeup - Who …

Another exciting skincare brand from down under, Dr Roebuck's and its prettily packaged skin elixirs, which manage to heal and perk up even the most decrepit complexions, have beauty editors smitten. This Healing Mask is enriched with superfood ingredients like turmeric, …

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Are indie makeup brands transforming the makeup industry?

Retailers like Credo, The Detox Market, Beauty Beez, and Clean at Sephora are leading this push towards inclusivity and environmental responsibility. And in many ways, indie makeup brands help shape the industry’s future evolution — but their efforts to survive, grow, and thrive face significant challenges. ...

What is an indie beauty brand?

Indie beauty brands offer a more intimate and carefully thought-out range of products. For instance, some only enter the market with a couple of products to their name, but once the beauty community catches on to just how impressive that one standout product can be, what was once indie can become a completely viral holy grail product overnight. ...

Are indie beauty brands overshadowed?

With every passing year, the beauty market gets increasingly concentrated with brand-new brands. From celebrity brands to sister brands, there is always something new on the horizon. But one genre of beauty that tends to often get overshadowed is indie beauty brands. ...

Can indie makeup brands survive?

And in many ways, indie makeup brands help shape the industry’s future evolution — but their efforts to survive, grow, and thrive face significant challenges. “I’m not going to sugar coat it: Being a founder is hard,” says Molly Hart, founder and CEO of HIGHR Collective. ...

Do indie beauty brands need a corporate backing?

Indie beauty brands are included in this group, but, thankfully, we can help. With no corporate backing and less wiggle room to spend on critical practices to keep their businesses afloat during these challenging times, boutique beauty brands need us beauty lovers to lend our support however we can. ...

Can indie makeup brands launch inclusive foundations?

For indie makeup brands hoping to launch inclusive foundations, the challenge is one of funding; Scott began with $150 worth of tools, pigments, toners, but has since raised over $250,000 through pitch and grant competitions. ...