Social-coupon Definition & Meaning - YourDictionary

Social-coupon definition: A coupon code requiring some action on a social network (usually promoting the product or company making the offer) for it to be used.

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The Social Coupon: A Threat Or An Opportunity | Generation Guy

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Jan 12, 2019 · To the social provider, the social coupon is a source of income. Companies like Groupon can charge up to 50% of the price of the coupon for offering the coupons on their …

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FAQs about Social-coupon Definition & Meaning - YourDictionary Coupon?

Why do people use social coupons?

Babakus et al. (1988) reported that pride and satisfaction are potential triggers for coupon redemption and usage. Customers try to gain the maximum benefit from the item purchased to fulfill their personal satisfaction ( Nakhata and Kuo, 2017 ). This applies to social coupons as they expect maximum discounts on the given prices. ...

What are some examples of social coupons?

For instance, recently, a family-owned toy retail chain in Kansas City launched a social coupon that attracted nearly 3,000 customers. ...

What are social coupon formats?

Social coupon formats include group buying, prepayment, and daily deals. The group buying phenomenon involves purchases by a network of friends or a random group, attracting greater discounts ( Hu et al., 2014 ). A group-buying deal becomes active once the pre-decided number of buyers or users join the deal. ...

Which small businesses use social coupons?

This section showcases three small businesses that have launched social coupons in an effort to acquire new customers and offer services that are conducive to repeat buying. In other words, these include services such as restaurants, car wash, and hair salons that customers are likely to visit frequently. ...

Are social coupons a profitable business model?

Social coupons are fast emerging as a popular marketing tool for businesses, an attractive shopping tool for consumers using them and a profitable business model for the social coupon service providers. But does the popularity of social coupons extend into providing short- and long-term profitability and new customers for the businesses? ...

What is a coupon & how does it work?

It is a method of buying coupons or deals wherein customers must pay in advance for a deal or coupon to obtain substantial discounts over an extended period. Using coupons to receive a discount or rebate. An uncertainty the customer experiences while purchasing a product or service. The number of times a product or service is consumed or purchased. ...