More Consumers are Buying Private Brands: Report | PLMA

The number of consumers buying private label has risen more than three-fold in a year as inflation erodes household budgets, according to an annual survey by AllianceBernstein. The report …

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More Consumers Buying Private Brands To Offset High Prices | PLMA

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A new consumer survey from The Feedback Group reveals that shoppers continue to turn to store brands to save. Of the 1,200 consumers surveyed by The Feedback Group, 44% said they are …

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Report: Consumer Preference For Private Brands Continues To Rise

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More than half (55%) of shoppers have increased their purchases of private label products over the past year, according to the 2024 Power of Private Brands report from FMI—The Food …

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America’s True Big Brand: A Peak At The True Private Label …

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May 23, 2024 · Private label brands are booming! US sales hit $236 billion in 2023 & 98% of consumers buy them. ... In the 2024 Private Label Report shared by PLMA and Circana Unify, …

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Survey: Americans Are Buying More Store Brands | PLMA

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More than half of respondents (65%) said that outside of packaging and branding, private label products and national brand products are the same. Overall, in the Reach3 study of 2,000 U.S. …

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Walmart's Big 2024 Is Partly Due To Its Private Label Strategy - Quartz

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1 day ago · According to Numerator’s report, Aldi leads the pack by ratio of private-label sales; its house brands account for 80% of total sales. Trader Joe’s follows closely in second place at …

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Jul 3, 2024 · 1111 22nd St, North Bergen NJ, is a Single Family home.It contains 4 bedrooms and 3 bathrooms.This home last sold for $805,000 in July 2024. The Zestimate for this Single …

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FAQs about More Consumers are Buying Private Brands: Report | PLMA Coupon?

Are private-brand food products better than national brands?

Our recent research shows that more than 80 percent of US consumers rate the quality of private-brand food products the same or better than national brands, and nearly 90 percent feel that private brands offer similar or better value (Exhibit 1). ...

Why did private label consumer packaged goods go up last year?

The slow and steady rise of private-label and store-branded goods shifted into high gear last year as rising food prices squeezed household budgets. According to a recent report by the Private Label Manufacturers Association (PLMA), total sales of private label consumer packaged goods (CPG) last year shot up 11% from 2021 to nearly $230 billion. ...

How much is private label consumer packaged goods worth?

According to a recent report by the Private Label Manufacturers Association (PLMA), total sales of private label consumer packaged goods (CPG) last year shot up 11% from 2021 to nearly $230 billion. The association says that represents almost 20 cents of every dollar of industry-wide revenue. ...

Are consumers interested in private label goods?

Growing consumer interest in private label goods is not limited to food. More than half of 1,000 adult consumers in a survey by technology company Bazaarvoice said they were interested in private label clothing and accessories, and more than 80% had a positive perception of store brands. ...

Are private brands better than branded products?

US consumers now regard private brands similarly to how their European counterparts do; in Europe, more than 80 percent of consumers perceive the quality of private-brand offerings as equal or superior to branded products. This is no accident. ...

Are consumers still opting for private brands?

Fast-forward to today: our research clearly shows that consumers are continuing to opt for private brands. The trend is continuing in both Europe and the United States. ...