Trends in Social Media and Influencer Marketing: January 2025

Jan 13, 2025 · Love Them Or Hate Them, Social Media Influencers Are Here To Stay – January 8, 2025 Social media influencers are no longer a niche phenomenon—they are a global force …

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The State Of Social 2025 Report | DMC

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Analyzing emotion-based conversations by industry reveals the following trends: Entertainment and retail brands generate the most joyful posts, with 56% and 54% of mentions expressing …

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250+ Social Media Statistics Marketers Can't Ignore In 2025

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Jan 8, 2025 · Social commerce sales are expected to surpass $600 billion in 2025. The majority of social media users are between ages 18 and 34. Users maintain an average of 8 social …

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Influencer Market Set To Grow 12.12% To $22.2 Billion In 2025

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1 day ago · 2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy ... TikTok is expected to reach 1.8 billion monthly active users by the …

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FAQs about Trends in Social Media and Influencer Marketing: January 2025 Coupon?

What will social media marketing look like in 2025?

The state of social media marketing in 2025 is at a crossroads. It’s a time of reckoning for brands that have relied on superficial tactics and a time of opportunity for those willing to dig deeper. The brands that will thrive are those that embrace authenticity over vanity metrics, creativity over complacency, and connection over conversion. ...

How will social commerce impact marketing in 2025?

As clients demand better reporting, agencies are gaining the tools to deliver it effectively in 2025. Appearing on both the social media and influencer marketing lists, social commerce is here to stay. Partnering with creators who know how to sell products or drive fundraising for campaigns will be essential. ...

What social media stats should you include in your marketing report?

Here are some of the most relevant social media stats to include in your marketing report in 2025. Engagement rate is a top-tier stat to track in 2025, as it goes beyond ‘vanity metrics’ (such as reach and impressions) and gets to the heart of your content performance. ...

What is a social media marketing report?

Social media marketers produce these reports to communicate the return on investment (ROI) of creating quality social media content to others within the business. By creating regular reports and circulating them within your company, you can: ...

What percentage of marketing budget goes to social media?

In 2025, chief marketing officers (CMOs) anticipate allocating 16% of their overall marketing budget to social media. However, CMOs anticipate a bit of a budgeting rollercoaster later this decade. This percentage is projected to decrease to about 11% in 2026 and eventually increase to about 19% in 2029. 10. ...

How do you write a monthly social media report?

Build your overview section by outlining your major social media goals and giving readers a lay of the land. This might be something you lift and shift from each report – no need to reinvent the wheel every month. Here are two key components to include in the overview of your monthly social media report: ...