MicroStrategy Rebrands, Posts Major Loss, Pauses Bitcoin Buying …

1 hour ago · MicroStrategy rebrands, misses estimates as losses widen. The software company went on a 12-week bitcoin buying spree ahead of results.

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MicroStrategy Unveils New Name, Reports Accelerated Bitcoin …

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15 hours ago · The largest corporate holder of bitcoin said it’s almost halfway to its $42 billion capital raising goal after it went on a buying spree last quarter.

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MicroStrategy Continues Weekly Bitcoin Buying Spree With …

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Jan 6, 2025 · MicroStrategy announced Monday that it had spent another $101 million buying Bitcoin and now owns 447,470 coins.

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FAQs about MicroStrategy Rebrands, Posts Major Loss, Pauses Bitcoin Buying … Coupon?

Why did MicroStrategy rebrand?

The rebrand was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — into the heart of its business operations, the company said. MicroStrategy, founded by Michael Saylor, has emerged as one of the biggest beneficiaries of the soaring popularity of bitcoin. ...

Does MicroStrategy still invest in Bitcoin?

The company continues to be an aggressive investor in bitcoin. In the statement announcing its rebrand, MicroStrategy defined itself as the world's "first and largest Bitcoin Treasury Company". Its new logo includes a stylized "B" that signifies its bitcoin strategy, it said. ...

Is MicroStrategy doubling down on a BTC bet?

Bitcoin-focused business intelligence firm MicroStrategy, now rebranded as Strategy, is doubling down on its bold BTC bet despite a hefty quarterly loss. As a sign of its commitment to its Bitcoin-first strategy, the company officially rebranded as Strategy on February 5, adopting a new name and logo featuring a stylized Bitcoin symbol. ...

Is MicroStrategy still trading under MSTR?

MicroStrategy on Wednesday announced it is now operating under the name Strategy, and will continue to trade under the ticker MSTR. The company said the brand simplification is intended to reflect its focus on bitcoin and artificial intelligence. ...

Is strategy a bitcoin company?

As a sign of its commitment to its Bitcoin-first strategy, the company officially rebranded as Strategy on February 5, adopting a new name and logo featuring a stylized Bitcoin symbol. However, its stock ticker on the Nasdaq remains MSTR. ...

Why did bitcoin rebrand?

"Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees," Le said. Why It Matters: The rebrand comes as the company continues to expand its Bitcoin acquisition strategy. ...