MEC returns to the mountain with a new logo and renewed

Jan 7, 2025 · MEC returns to the mountain with a new logo and renewed focus on core values MEC returns to the mountain with a new logo and renewed focus on core values. October 19, 2021 - Canadian outdoor retailer MEC (Mountain Equipment Company) honours its rich history …

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Is MEC bringing back the peaks?

It's a return to the peaks. Almost a year after it came under new ownership, MEC has rebranded as Mountain Equipment Company, and “brought back the peaks”—as of today, it’s launching a modern, updated return to its original 1971 logo. ...

Is MEC bringing back the mountains on its logo?

It's a start? It's been roughly a year since the outdoor supply co-op MEC sold its assets to the US-based private company Kingswood Capital, and this week they announced they're bringing back an old staple - the mountains on their logo. ...

Does Mountain Equipment Company have a new logo?

After eight years dividing brand loyalists and staff alike, the green square at MEC is OUT. Vancouver-founded outdoor retailer Mountain Equipment Company (formerly Mountain Equipment Co-op) has revealed a new logo for its 50th anniversary, harkening back to its iconic peak roots and “signature look.” ...

Why do MEC peaks have a logo?

More than a logo, the peaks represent the future of the company and its commitment to core values: providing the best technical gear, offering expert advice and helping to build outdoor communities. Many long-time MEC fans may recall the day in 2013 when MEC transitioned from the beloved peak design to the more ubiquitous square. ...

Does Mountain Equipment Co-op have a new logo?

Vancouver-founded outdoor retailer Mountain Equipment Company (formerly Mountain Equipment Co-op) has revealed a new logo for its 50th anniversary, harkening back to its iconic peak roots and “signature look.” Mountain peaks were a key feature of the logo from the company’s inception in 1971 until 2013. ...

What is the return to the mountain about?

The return to the mountain is about connecting our past with our future and reminding us about what matters most: good gear, good advice, and building communities of people who like to get outside. Like any major expedition, this project was a team effort. ...