Macy’s Is Lagerfeld’s Latest Fashion Project - WWD

Jul 21, 2011 · The multitasking designer is the latest to design an exclusive capsule collection for the department store group, which will launch Aug. 31 in 235 of Macy’s 800-plus stores, and …

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First Look: The Macy’s Line By Karl Lagerfeld That Not ... - The Cut

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Jul 21, 2011 · The first photograph of an actual piece of clothing from Karl Lagerfeld’s Macy’s line appears in the August issue of Vogue — a simple $109 floral dress. As a consolation prize, …

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FAQs about Macy’s Is Lagerfeld’s Latest Fashion Project - WWD Coupon?

What is Macy's 'own your style' rebranding strategy?

Macy’s latest marketing strategy, “Own Your Style,” is a rebranding effort that strives to project some fashion authority and serve customers on a more individual basis. “Our transformation really started two-and-a-half years ago, February 2020, at our investor day when we launched the Polaris strategy, and then the pandemic happened a month later. ...

Are dresses underplayed at market by Macy's?

At the first Market by Macy’s opened in Southlake, Texas, in February 2020, dresses were underplayed. “You are seeing us build up dresses bigger as we add new Market by Macy’s. We had a more balanced mix of private brands and market brands, but we’re seeing in some businesses like men’s that [customers] want more market brands. ...

Is Women's Apparel a weak spot at Macy's?

In recent years women’s apparel has been a weak spot at Macy’s, though when asked about that Gennette replied: “Women’s is one of our strongest businesses. Part of that is lapping a tough period. We are not under-penetrated in women’s, as a percent of our total business, but we lost market share we know we can get back. ...

Does Macy's need a flexible workplace?

A flexible workplace is really going to serve us well. It’s a requirement for a brand going forward.” Chairman and CEO Jeff Gennette details what's been done to put Macy's Inc. on sounder footing, and change perceptions of the business. ...

How did Macy's perform last year?

In a rapidly evolving time in the market — when many large retailers were shifting between boom and bust — Macy’s continued to advance on a variety of financial metrics, with revenue growing 39.8 percent to more than $25 billion last year as return on equity hit 46.3 percent. ...

What is market by Macy's like?

Market by Macy’s has an open environment, a racetrack layout, a fitting room complex in the middle, At Your Service for returns and online pickups, and associates that roam the floor with customers. ...