Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This …

Sep 12, 2024 · Think about posts highlighting your BFCM sale, exclusive discounts, or even getting them to RSVP for your VIP email list. This is a very cheap and effective method to …

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Boost Revenue & Drive Conversions During BFCM - AfterShip

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Nov 7, 2024 · As Black Friday and Cyber Monday (BFCM) near, eCommerce retailers face a critical chance to boost sales. With spending set to surge by 15% and 73% of shoppers basing …

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FAQs about Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This … Coupon?

How does BFCM affect retail sales?

Mobile sales increased in 2023 – 75.7% of sales during BFCM were online, a staggering rise from 55% in 2022. About 30% of all annual retail sales occur between Black Friday and Christmas. You’re an 8-figure seller in the making, and BFCM is a huge once-a-year opportunity to help get you there. ...

How can BFCM sales drive sales over the weekend?

Creating a teaser sequence ahead of your BFCM sale can help let your most loyal customers—and those leads yet to buy—that something great is coming. 24. Set influencers up for success If you’re running influencer campaigns to help drive eCommerce sales over the weekend, make sure they have everything they need to launch the campaign on their end. ...

How do I set up a BFCM budget?

Setting your BFCM budget starts with looking at last year’s sales data to see what strategies worked well and what didn’t. This analysis will help you understand how to improve this year. Next, establish specific goals for the event, like increasing sales or attracting new customers, which will give your efforts focus. ...

How to create compelling BFCM offers for this peak shopping season?

BFCM represents a highly competitive time in eCommerce. Success during this period requires careful preparation, strategic planning, and dedication—not just discounts alone. Let’s explore how to craft compelling BFCM offers for this peak shopping season. 1. Offer discounts exclusively for BFCM ...

What motivates BFCM purchases?

Black Friday (Fri, Nov 29, 2024) and Cyber Monday (Mon, Dec 2, 2024) purchases are primarily driven by consumers' desire for bargains, fear of missing out on limited-time deals, early holiday shopping, and the opportunity to upgrade or replace existing products. ...

What makes a good BFCM strategy?

The ease of creating segments in Klaviyo and spinning up personalized emails plays a big part in our BFCM strategy. “The ease of creating segments in Klaviyo and spinning up personalized emails plays a big part in our BFCM strategy,” says Cody Plofker, CMO of Jones Road Beauty. 5. Sending daily (or more-than-daily) marketing emails ...