If You’re Obsessed With Finding A Good Bargain, You’ll ... - BuzzFeed

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What is the psychology behind finding a bargain?

The psychology behind finding a bargain is rooted in the concept of "loss aversion" and the positive or feel-good emotions we associate with getting a good deal. Loss aversion refers to the idea that we feel more strongly about losses than gains. ...

Why do people find bargains?

Hence finding bargains can be a source of genuine excitement and joy in many people's lives. When we find a bargain and save money, the brain releases dopamine. Dopamine is a chemical messenger that is associated with feelings of pleasure, reward, and motivation. ...

What happens when you find a bargain?

Finding a bargain activates the reward centres in our brains. The release of dopamine, a neurotransmitter associated with pleasure and reward, gives us a sense of accomplishment and satisfaction. ...

Is a bargain a good idea?

Remember: it is only a bargain if you NEED it. While finding a bargain can be a great way to save money, there is a balance to be found as sometimes it can be taken to extremes. When it comes to warning signs for taking things too far, here are a few things to keep in mind: ...

Does getting a bargain make you happy?

It’s clear that getting a bargain triggers emotions: excitement, pride, happiness and a sense of winning or achievement. Although 33% of 16- to 24-year-olds relate finding a bargain to feeling as if they’ve “cheated the system,” 28% of 25- to 34-year-olds feel as if getting a bargain is “better than getting the last slice of pizza.” ...

Does bargain hunting make you feel elated?

When we derive joy from something such as bargain hunting, dopamine is released and feels elated, driving us to want more of that emotion. Bargain hunting can be a great way to save money, but it's important to set a budget, be patient, check for quality, and beware of scams. ...