How Super Saturday Boosts Retail Holiday Sales | Lightspeed

For retailers and their customers, Super Saturday is the last Saturday before Christmas Eve. For businesses, it represents the final big push to maximize sales during the crucial holiday season. And for shoppers, it’s one of the last chances they have to finish off their shopping list. “It’s a really important day for … See more

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FAQs about How Super Saturday Boosts Retail Holiday Sales | Lightspeed Coupon?

Is Super Saturday the busiest shopping day in the United States?

In 2019, Super Saturday retail sales reached $34.4 billion, beating 2018 numbers by 7% and even besting the retail behemoth, Black Friday, by 10%. While Super Saturday foot traffic hadn’t quite recovered to pre-pandemic levels in 2021, it was still the second busiest shopping day in the U.S., beating 2020 numbers by 19.4%. ...

Will Black Friday be a Super Saturday?

Black Friday will barely be behind you when it’ll be time to turn your attention to that last-minute dash for holiday gift sales—the increasingly important Super Saturday. It’s a highly competitive time of year, and no doubt many retailers will be eyeing an extra sales kick while shoppers hunt for the best deals. ...

What is Super Saturday & why is it important?

Is Super Saturday a good time to start a business?

While its proximity to record-breaking days like Black Friday and Cyber Monday might put off retailers from investing additional resources to lure customers, Super Saturday is proving to be a critical day for business owners who want to end the year with a bang. ...

Does Super Saturday drive in-store traffic?

“Super Saturday typically drives large in-store traffic as customers are rushing to pick up last-minute gifts,” says Hillary Senko Cullum, a retail advisor, with 15 years of experience working with global brands like Alexander McQueen, Balenciaga, Dolce & Gabbana and Gucci. ...

Should you offer curbside pickup on Super Saturday 2022?

While Super Saturday 2022 falls early enough for some last-minute ecommerce purchases to arrive in time, offering curbside pickup helps mitigate anxieties local shoppers might have about overloaded post offices. “You will be servicing your customer through more channels so flexibility and preparation is the key. ...