Coupon Statistics (2024): Usage & Behavior Change Data

Jan 2, 2025 · 65% of consumers earning over $150,000 per year used digital discount coupons in 2023. In 2021, paper coupon use by shoppers aged 18 to 34 dropped to 46%, while online coupon use jumped to 48% and mobile coupon use jumped to 33%. 70% of shoppers over 55 …

CouponFollow Extension

65%
OFF

Coupon Statistics (2024): Usage & Behavior Change Data

3 days from now

capitaloneshopping.com

92%
OFF

Coupon Statistics - 2024 Update | Balancing Everything

3 days from now

In 2019, 92% of US consumers had used coupons at least once. In 2017 and 2018, the … Household items are the most searched coupon category in the United States. Over the … Digital couponing is on the rise. Juniper Research data shows that the total value of … In 2017, nearly 300 billion coupons were distributed. Coupon industry statistics show that … The number of digital coupon users in America is expected to surpass 145 million in 2021. … See full list on balancingeverything.com

balancingeverything.com

62%
OFF

Coupon Statistics For 2025 – Usage & Redemption Rates

3 days from now

Dec 26, 2024 · How Many People Use Coupons? 62% of consumers in the United States search for and use promo codes, discounts, and coupons when shopping online. ... The table below …

demandsage.com

90%
OFF

15+ Couponing Statistics, Facts & Trends (2024) - FinMasters

3 days from now

Jan 4, 2024 · Coupon use – defined as the percentage of Americans that say they used a coupon in the last year – has hovered around 90% in the US since 2017. Average Coupon …

finmasters.com

3%
OFF

23 Coupon Statistics You Need To Know About In 2025 - Voucherify

3 days from now

Jan 2, 2025 · In 2023, 92.3% of all digital coupon users are to be smartphone coupon users. That number is estimated to increase to 93.8% in 2026. (Insider Intelligence) In 2021, over 337 …

voucherify.io

90%
OFF

Coupon Statistics: Is Couponing Growing Or Slowing? - Spendmenot

3 days from now

Jul 22, 2024 · According to Inmar, the decline mainly reflects the impact on paper coupons from falling newspaper circulation. Paper coupons have represented about 90% of coupon …

spendmenot.com

19%
OFF

30+ Essential Coupon Statistics For 2025 - Fortunly

3 days from now

Jan 14, 2025 · Based on the the data from last year, the coupon redemption rate is down 19% from 2021. This was the first time since the 1960s that the total number of redeemed coupons …

fortunly.com

11%
OFF

39 Coupon Statistics You Should Know - Qples

3 days from now

Although grocery coupon distribution shrunk by nearly 11% in the first half of 2021, grocery coupon redemption only shrunk by 7.9%, indicating a stronger consumer demand for coupons …

qples.com

40%
OFF

Study Reveals How Coupon Codes Save $1,465 Per Year

3 days from now

May 19, 2021 · This is followed by household items, for which coupon use can save $272 per year. 40% of online purchases are successfully matched with a coupon. For purchases …

couponfollow.com

$70
OFF

How Many Coupons Go Unused In A Year? - Answers

3 days from now

According to Susan Sumtur's article in her refundle bundle magazine: "Of the over $70 billion of coupon saving offered by manufacturers each year, only $4.5 billion are redeemed by …

answers.com

FAQs about Coupon Statistics (2024): Usage & Behavior Change Data Coupon?

How many coupons are issued a year?

Globally $500+ billion worth of coupons are issued each year, but only around $3.4 billion (less than 1%) of coupons are ever redeemed. For shoppers, the biggest challenge is finding the right coupons when they shop online. ...

How many people use coupons?

Digital coupons are the most popular, making up one-third of all redemptions. The global digital coupon market is expected to reach $8.96 billion. Most consumers (34%) spend about 5 to 10 minutes searching for a coupon. About 40% of shoppers use their smartphones to find discounts while shopping. ...

How often do Americans use coupons?

88% of US shoppers use coupons at least once a year. (Statista) Based on a survey of 1,000 respondents, almost nine out of ten stated that they used at least one coupon that year, and this number has been highly consistent in the past decade, with the usage hovering around 90% year over year. ...

How many coupons were distributed in 2017?

In 2017, nearly 300 billion coupons were distributed. Coupon industry statistics show that the number of distributed coupons dropped by 1.2% in 2017 to 293 billion. The number of redeemed coupons was only 2 billion. Among the coupons distributed in 2017, about 271 billion were printed and 60 million were digital. ...

What percentage of consumers use coupons?

Nearly 90% of U.S. consumers have used coupons, with 62% actively searching for promo codes when shopping online. Digital coupons are especially favored, comprising one-third of all redemptions. This article covers the latest coupon statistics, including its usage, redemption rates, and more. Nearly 90% of U.S. consumers have used a coupon before. ...

How often do online shoppers use coupons?

About 65% of online shoppers use coupons always or very often, per the digital coupon statistics. Less than half (45%) of all consumers do the same. Moreover, 59% of online grocery shoppers select printed coupons for their shopping activities compared to only 50% of all consumers. ...