How Black audiences are engaging with audio more …

Nielsen report shows growing demand for investment in more diverse ...Black audio consumers: A $1T+ opportunity for advertisersPodcasts are resonating with diverse audiences - Nielsen

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How Black Audiences Are Engaging With Audio More …

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Nielsen report shows growing demand for investment in more diverse ...Black audio consumers: A $1T+ opportunity for advertisersPodcasts are resonating with diverse audiences - Nielsen

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Nielsen Report Shows Growing Demand For Investment In More …

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NEW YORK – February 8, 2024 – Among U.S. audiences, Black consumers spend over 81 hours per week with media — 31.8% more than the general population, according to the latest …

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Black People Consume More Media Than Any Other Group (Study)

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Oct 26, 2021 · Black listeners aren’t just streaming audio more than other audiences, they’re listening closely when brands reach out—averaging a 73% brand recall for podcast ads.

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The Listening And Consumer Habits Of The Black Podcast Audience

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Jul 23, 2024 · Quick-service restaurants – 16% more likely to visit at least a few times a week; Fast fashion clothing stores – 15% more likely to have shopped there in the past month; Home …

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FAQs about How Black audiences are engaging with audio more … Coupon?

Are Black audiences connecting with audio?

Black audiences are connecting with audio. As the media industry looks to be more inclusive of Black storytellers and grow its bottom line and brand awareness with these audiences, understanding where they're connected and how they're changing is as important as ever. And for Black audiences, they are engaging with audio. ...

Why do black audiences spend more time with media?

Black audiences spend more time with media than any other group in the U.S., with content engagement that consistently drives breakout hits and trending topics alike. Like all viewers, how Black audiences discover and discuss content is changing—so how brands win a share of Black consumers’ buying power is changing as well. ...

How much time do black listeners spend on radio?

Black listeners spend 20 minutes more than the average of the total population on radio. More than 6.4 million African American listeners engage with radio every week. ...

How much money does the black community have in the media industry?

The Black community represented nearly $1.6 trillion of buying power last year. Understanding who they are, where they’re connected, and how they’re changing is as important as ever for the media industry as it looks to be more inclusive of Black storytellers, grow its bottom line, and increase brand awareness with Black audiences. ...

Why should you buy ads with black-owned media?

Partnering with Black-owned media gives advertisers a unique opportunity to engage with Black communities and culture. Black radio listeners value brand reputation is an important consideration. ...

Do Black listeners listen to radio?

Among Black audiences, 91% of the Black population listens to radio in a month—more than any other group by 20 minutes. Black listeners continue to engage significantly with radio. ...