Former Nike exec to become CEO of struggling REI | Fortune

Jan 22, 2025 · REI hires former Nike, Athleta exec as its new CEO with mandate to turn around the outdoor retailer BY Phil Wahba Nike executive Mary Beth Laughton will become CEO of REI in March 2025.

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What happened to Rei?

REI announced Wednesday the company's president and CEO, Eric Artz, will step down in March. Mary Beth Laughton, a former leader at Nike, Athleta, and Sephora, will take over as CEO. REI reported a decline in sales in 2023 and has recently had several rounds of layoffs. ...

What happened to REI Co-op?

REI reported a decline in sales in 2023 and has recently had several rounds of layoffs. REI Co-op, the outdoor retailer headquartered near Seattle, announced Wednesday that its President and CEO, Eric Artz, is stepping down in March and will be replaced by Mary Beth Laughton, a former executive at Nike and Athleta. ...

Who is Nike CEO Mary Beth Laughton?

REI this week named Portland’s Mary Beth Laughton the co-op’s next CEO, making her the latest Nike executive to get the top job at another company. Laughton will succeed Eric Artz, who is retiring. Since 2023, Laughton has led Nike’s direct-to-consumer business, overseeing sales through Nike’s stores, apps and website. ...

Who is Rei CEO Eric Artz & Mary Beth Laughton?

REI announced CEO Eric Artz, who has led the co-op since 2019, would be stepping down in March. Don and Melinda Crawford/UCG/Universal Images Group/Getty Images REI announced Wednesday the company's president and CEO, Eric Artz, will step down in March. Mary Beth Laughton, a former leader at Nike, Athleta, and Sephora, will take over as CEO. ...

Who nabs a top job at Nike?

Laughton is the latest Nike executive to nab the top job at another company. Taco Bell CEO Sean Tresvant worked at Nike for 15 years. Hoka President Robin Green worked at Nike for 17 years. Laughton, who holds an MBA from Harvard Business School, starts work as REI’s president on Feb. 3. She will become CEO on March 31. ...

Will Rei make a break-even profit in 2024?

The co-op said it expects to meet its 2024 goals of break-even operating profit, marking a "significant improvement" over 2023. The president and CEO of Pacific Northwest-based athletics retailer REI will be retiring from the company. ...