Five Reasons Why Your CMO Shouldn’t Report To The CRO—And …

2 hours ago · Here are five compelling reasons why the CMO should report directly to the CEO—and why prioritizing short-term gains over long-term brand strategy could cost your …

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Top 3 Reasons Why You Shouldn't Hire A Full-Time Chief …

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Top 3 Reasons Why You Shouldn't Hire a Full-Time Chief Marketing Officer (CMO) You probably did not know that over 80% of CEOs do not trust their Chief Marketing Officers (CMO). Now …

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FAQs about Five Reasons Why Your CMO Shouldn’t Report To The CRO—And … Coupon?

Should a CMO report to the CEO?

The stakes couldn’t be higher. When the CMO reports to the CEO, they have the independence to shape the brand’s trajectory, invest in long-term strategies and ensure the company remains top of mind for buyers. ...

What is the difference between a CRO & CMO?

For instance, a CRO might favor leads closer to conversion, whereas a CMO might be more interested in earlier-stage prospects who can create a strong pipeline for the future. Without distinct, separate leadership, these priorities conflict and lead to wasted resources and lost opportunities. The better answer is collaboration, not consolidation. ...

Should CMOS report to Cros?

Revenue teams focus on closing deals, while marketing teams focus on opening doors. When CMOs report to CROs, it compromises the distinct yet symbiotic nature of these roles. Consider your CRO using their time to craft brand personas and brainstorm awareness campaigns instead of hitting revenue targets. It’s a recipe for inefficiency and burnout. ...

What does a CMO do?

Meanwhile, the CMO’s role is to create that demand: building awareness and trust over time so buyers’ preference for your brand will emerge when decision-making time arrives. According to the 2024 B2B Buying Experience Report by 6Sense, 81% of buyers have already decided on a vendor before they even speak with a salesperson. ...

How does a CMO drive business growth?

John Schneider, CMO at Betterworks, drives business growth through large-scale transformations, market positioning and innovation. In the high-stakes climate of a fluctuating economy, where every line item is scrutinized and every department is tasked with proving its value, consolidating leadership roles can be tempting. ...